--- title: "Tech Channel Video Cast: How are partners evaluating vendors?" description: Charlene O'Hanlon and Diane Krakora discuss the trend of partners evaluating their vendors and profitability per vendor line. image: https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: How are partners evaluating vendors? ### 02.24.16 ### Share: ![TechChannelVideoCast-5-1.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast-5-1.png?width=144&name=TechChannelVideoCast-5-1.png "TechChannelVideoCast-5-1.png")This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, chat about some key takeaways from last week's webinar on [Power to the Partners](https://marketing.partner-path.com/webinar-vendor-partner-power-shift). How are partners evaluating vendors and deciding who to engage with? What role does profitability play in this evaluation? What else is involved in this trend? Listen to their discussion and let us know what you think.   | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath** | Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2016-02-24T09:12:26.000Z", "headline" : "Tech Channel Video Cast: How are partners evaluating vendors?", "image" : [ "https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/2016/02/tech-channel-video-cast-how-are-partners-evaluating-vendors/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```