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Tech Channel Video Cast: The Ongoing Customer Lifecycle


TechChannelVideoCast-5-1.pngThis week, hosts Charlene O'Hanlon, channel industry editor & writer, and Amanda Hawkins, Marketing Director at PartnerPath, talk about a new infographic showcasing the changing funnel in the new customer lifecycle. Vendors and partners both can benefit from understanding the change from a traditional funnel to an new ongoing sales and marketing cycle. In the second half of the discussion Charlene and Amanda focus on what steps marketers can take at each stage of the customer lifecycle to keep customers engaged. What do you think of our five steps to get started?


Follow along in the discussion with the "Customer for Life" infographic and let us know what you think!

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Charlene O'Hanlon, Editor & Writer Amanda Hawkins,
Marketing Director at PartnerPath

Topics: videocast, Channel Best Practices, Industry Perspective

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