---
title: Listen, Learn & Follow Through
description: "Learn from partnering executive Bob Skelley about the key skills needed for success as a leader in the channel industry: Listen, Learn, and Follow Through."
image: https://www.partner-path.com/hubfs/blog-listen.jpg
---

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# Listen, Learn & Follow Through

### 08.21.24

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## Embrace the fundamentals to achieve success as a partnering leader.

![Bob-Skelley-120](https://www.partner-path.com/hs-fs/hubfs/Bob-Skelley-120.jpg?width=120&height=154&name=Bob-Skelley-120.jpg)My stepson, like many recent college graduates, is trying to figure out what he will be when he grows up. On a recent trip for his graduation, he asked me about how I got into partnering and what skill set I consider important for the job. Trying to answer these questions prompted our summer series of interviews with partnering executives: [Bob Skelley](https://www.partner-path.com/watch-june-2024-webinar), [Beth Glasstetter](https://www.partner-path.com/watch-july-2024-webinar) and [John Schwan](https://www.partner-path.com/watch-august-2024-webinar). I asked our first webinar guest, [Bob Skelley](https://www.linkedin.com/in/bskelley/), Vice President of Channel Sales & Strategy at [Arctic Wolf](https://arcticwolf.com/), how he got into partnering and what skill set he thought would be important. His answers about listening, lifelong learning, and consistent follow-through align with those I’ve found to be true.

Bob originally got into channels from a traditional manufacturing sales role. He was tired of the traditional sales push and took a big step back on the career ladder to start a career in channels. I too was in sales before I entered the world of channels, working as an advertising account executive for an ad agency specializing in technology clients. While I ran the gamut of channel operations, marketing, program, sales and strategy roles and eventually landed in consulting, Bob made his way through several channel-centric companies running the partner programs and partner sales operations. He spent time at Microsoft, EqualLogic, Dell, Infinio Systems, and now Arctic Wolf.

Both having a passion for channels, Bob and I agree that it’s not about what software tools you know, how many sales leadership books you’ve read or whether you’ve worked as a partner before. In my conversation with Bob, he shared some core skills that will help you develop as a partnering leader.

![blog-listen](https://www.partner-path.com/hs-fs/hubfs/blog-listen.jpg?width=500&height=292&name=blog-listen.jpg)

> *“We have two ears and one mouth so that we can listen twice as much as we speak.” – Epictetus*

- Listen to those who have come before you.
- Listen to those around you.
- Most of all, listen to your partners. In a channel world they are your customers. Your goal is to help them be wildly successful.

![blog-learn](https://www.partner-path.com/hs-fs/hubfs/blog-learn.jpg?width=500&height=292&name=blog-learn.jpg)

> *“Learning is a lifelong process.” – Peter Drucker*

- Listen to every podcast and webinar you can.
- Attend conferences and actually go to the sessions. Talk to other people at the events (see *Listen* above).
- Ask questions.
- Find a mentor. *(Thank you again Maria Cirino and Bill Botti for teaching me when I was making channels my new career. – Diane)*

![blog-folllow-through](https://www.partner-path.com/hs-fs/hubfs/blog-folllow-through.jpg?width=500&height=292&name=blog-folllow-through.jpg)

> *“You are what you do, not what you say you’ll do.” – Carl Jung*

- Do what you say you’re going to do. A basic concept, yet so difficult for so many people.
- Under-promising and over-delivering is better than over-promising and not delivering.
- Make a commitment and make it happen.

[![Watch: A Partnering Executive Interview with Bob Skelley](https://no-cache.hubspot.com/cta/default/361854/interactive-169729117342.png) ](https://www.partner-path.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJMnXU2ATVc1qUoRkKF8MqnsVJkMHCJQz%2Ffx7rtCPgcd6LewI%2Bsmuh8q%2FRNshx5YzUdXQPg86gSiyvOyrGDAg5OZ2spWPK7I8ISUoaTfQOBGagd%2Bpuhdri%2FN%2BEMJ%2FWzrPjzWgO4238dx%2Bbk1DDsEezp6DYCh5OMTGE%2FRGF%2BjiBTX1nGR%2FebbL1EFFfWyMPy9rCrNQZlNh8%3D&webInteractiveContentId=169729117342&portalId=361854)

![Diane-Krakora-soft-120](https://www.partner-path.com/hs-fs/hubfs/Diane-Krakora-soft-120.gif?width=120&name=Diane-Krakora-soft-120.gif)

What steps have you taken to improve your leadership qualities? Are you looking for your next role in partnering and keen to talk with other passionate channel leaders? [Contact me](mailto:dkrakora@partner-path.com) and join in a future partnering roundtable to share ideas with others on your journey.

[Diane Krakora](mailto:dkrakora@partner-path.com)* is CEO of [PartnerPath](https://www.partner-path.com/) with over two decades of experience defining the best practices and frameworks around how to develop and manage partnerships. *

 

 Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips)

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