This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the recent PartnerPath webinar about the changing role of distribution in the channel. Where do distys go from here?
Topics: videocast
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about a question Diane has been asked several times lately, "What's the different between a portal and a program?"
04.21.16
That's what we tell our customers when they have a bad partner portal – which is what functions as their website to partners. (We tell our customers that even when they have a good portal, but they clearly don't need convincing.) If you have a great brand but a terrible portal, partners only see the terrible portal. Vendors should make sure they are putting their best foot forward with partners and creating (and maintaining) a fantastic portal that educates, interests and facilitates partner activity. Oh, and it should look good too.
Topics: News and Programs
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about another data point from our 2016 State of Partnering report: the top mistakes vendors make in their channel programs (according to partners.)
Topics: videocast, Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss one of the data points from our 2016 State of Partnering report: What are the top vendor priorities for growing and managing their partner ecosystem in 2016?
Topics: videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss some comments made in our recent webinar, "Resale vs. Referral: How is cloud changing partner roles?" (Listen to the recording or read some of the highlights.)
Topics: News and Programs, videocast, Channel Best Practices, Industry Perspective
It’s no surprise the cloud has impacted every facet of the IT space, from the way technology is built, sold and delivered to the way vendors and partners interact. It’s also no surprise that the number of partners that have the ability to support a cloud-only business model is disappointingly low. That’s why the question, “What is the role of partners in an increasingly cloud-focused world?” is being asked regularly—and often with different answers.
Topics: Partnering Tips, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Amanda Hawkins, Marketing Director at PartnerPath, talk about a new infographic showcasing the changing funnel in the new customer lifecycle. Vendors and partners both can benefit from understanding the change from a traditional funnel to an new ongoing sales and marketing cycle. In the second half of the discussion Charlene and Amanda focus on what steps marketers can take at each stage of the customer lifecycle to keep customers engaged. What do you think of our five steps to get started?
Topics: videocast, Channel Best Practices, Industry Perspective
03.23.16
By Amanda Hawkins, Marketing Director
Topics: Partnering Tips, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss some of the findings from the PartnerPath 2016 State of Partnering report around partner regrets. According to partners, what are the top three reasons they regret joining a vendor's channel program? What are the bottom two? How have these rankings changed over the last several years? Be sure your channel program isn't causing your partners to have regrets. Take a listen and let us know what you think of the results.
Topics: Partnering Tips, videocast, Industry Perspective
