By Diane Krakora, CEO
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss Charlene's recent brush with an IoT conference. What exactly is IoT, and what is it not? How do companies need to come together to create IoT solutions and who in the vendor community is focused on this space? Listen as Charlene breaks down some of the myth around IoT and let us know how and if you plan to explore this technology.
Topics: videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the idea presented by Tim Harmon of Forrester Research in our recent webinar: that the channel is now in the age of the customer. How is today's customer changing the way the channel operates? How does this shift in the balance of power change the way both vendors and partners sell? Listen to our quick discussion and tell us what you think.
Topics: Partnering Tips, videocast, Channel Best Practices, Industry Perspective
01.27.16
Ten years ago, we had zero questions in our State of Partnering survey asking about cloud and last year, we devoted the study entirely to cloud. It’s not a huge leap to say cloud is affecting every aspect of channel business today. Data shows that end-customers continue to adopt on-demand consumption models, driving a change in vendor and channel ecosystems alike.
Topics: Partnering Tips, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the logic of why partners should or should not be part of a vendor's larger sales conference. As conference season begins, sales kickoffs often happen separately from partner conferences though much of the program information may overlap. What are the benefits or problems with inviting partners to sales kickoffs? Listen and tell us what you think!
Topics: News and Programs, Partnering Tips, videocast, Industry Perspective
We have a special guest this week! Listen to hosts Charlene O'Hanlon, channel industry editor & writer, and Amanda Hawkins, Marketing Director at PartnerPath, talk about the importance of digital marketing for partners. How can partners get started? To what extent should vendors help? Why should marketing start with a value proposition?
Topics: Partnering Tips, videocast, Channel Best Practices
01.13.16
By Amanda Hawkins, Marketing Director
"Our partners don't know how to do marketing and don't understand the importance of digital marketing." I heard statements like this several times last year and I've gotta say, I think I know how channel partners feel.
Topics: Partnering Tips, Industry Perspective
In our first video cast of 2016, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about top channel predictions for the New Year. What's going to happen with channel partner program structures and how will the profile of the channel evolve? More partners, more partnering, solution selling and IOT channel opportunities are also hot topics.
Topics: News and Programs, Partnering Tips, videocast, Industry Perspective
By Diane Krakora, CEO
Topics: Partnering Tips, Channel Best Practices, Industry Perspective, PRM
