Look Ahead to the Future Role of Distribution

Watch the webinar recording and hear insights from Distribution Panelists.


For decades, two-tier distributors such as Tech Data, Ingram Micro, Arrow and Avnet have been providing services to both vendors and solution providers in the demand channel. Traditionally, distributors live off very small margins or discounts from vendors for reselling their technology to solution providers, who then sell it to customers.

However, in an on-demand or subscription-based world, there isn’t a need for this classic distribution role as a bank and a warehouse. As the traditional resale channel moves to a referral or rental model – what role will distributors play? What is their future value to vendors and their solution provider customers?

An active dialogue on topics such as:

  • Direction of distribution – changes and trends
  • Data on solution providers’ perspectives on the ROI of distribution services
  • Primary ROI for vendors
  • Transforming to value-added cloud services
Diane Krakora headshot Host Diane Krakora, CEO at PartnerPath
Tim-Curran-120-154.jpg Guest Panelist Tim Curran, CEO of the Global Technology Distribution Council
Bill-Botti.jpg Guest Panelist Bill Botti, Executive Vice President for Wayside Technology (LifeBoat Distribution)

Get ready for it ...


Actionable Assessments

“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP