For decades, two-tier distributors such as Tech Data, Ingram Micro, Arrow and Avnet have been providing services to both vendors and solution providers in the demand channel. Traditionally, distributors live off very small margins or discounts from vendors for reselling their technology to solution providers, who then sell it to customers.
However, in an on-demand or subscription-based world, there isn’t a need for this classic distribution role as a bank and a warehouse. As the traditional resale channel moves to a referral or rental model – what role will distributors play? What is their future value to vendors and their solution provider customers?
An active dialogue on topics such as:
|Host Diane Krakora, CEO at PartnerPath|
|Guest Panelist Tim Curran, CEO of the Global Technology Distribution Council|
|Guest Panelist Bill Botti, Executive Vice President for Wayside Technology (LifeBoat Distribution)|
“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”Josh Jensen | Director, WW Channel Partner Marketing | HP