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Tech Channel Video Cast: Dell EMC World

10.28.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about some of the news coming out of the recent Dell EMC World event in Austin, Texas.

Topics: videocast, Channel Best Practices

Are You Providing the Best Possible Partner Experience?

10.26.16

By Diane Krakora, CEO 

If you said ‘no,’ ‘I’m not sure,’ or ‘what’s partner experience?’ we should talk. You’re missing a fantastic chance to win hearts, minds and sales by providing a great experience that brings partners back time and again. Think of the partner experience like you might your own experience as a customer. For me, there’s one local restaurant with staff who always greet me by name, find a table for me, serve the best food and keep my wine glass full. They give me a great experience and have completely cornered my loyalty (and weekly patronage). 

Topics: Channel Best Practices

Tech Channel Video Cast: Focus on Partner Experience

10.21.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about the importance of partner experience. A good experience leads to better engagement which leads to more sales. How can you improve the experience?

Topics: videocast, Channel Best Practices

5 Partner Program KPIs You’re Measuring (And the 5 You Should Be)

10.19.16

By Diane Krakora, CEO 

I’m a bit obsessed with goals, metrics, benchmarks, ROI. I believe if you can’t measure it, you can’t manage it (just ask my team). Lately, we’ve been talking a lot about metrics and measuring return on investment and specifically, the importance of measuring your partner performance and your program success. The response has been, “But what specific metrics should we to track and report to management?” What are the key partner program KPIs?

Topics: Featured, Channel Best Practices

Tech Channel Video Cast: News on the Facebook Partner Program

10.14.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the announcement about the new Facebook Partner Program

Topics: videocast, Channel Best Practices

Use PRM to Prevent Channel Conflict

10.12.16

Always focus on the relationship.

By Chris Smith, VP of Technology

It takes many good deeds to build a good reputation, and only one bad one to lose it.
– Benjamin Franklin

PRM stands for Partner Relationship Management and is a critical set of tools for companies hoping to engage and empower their channel partners. The relationship between you and your partners must always be managed and nurtured because all it takes is one mistake to ruin things. Good relationships, the ones that thrive, are built around these four things:

Topics: Channel Best Practices, PRM

Tech Channel Video Cast: What channel data should be measured?

10.07.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat a bit about what data should be collected and analyzed to make better channel decisions. 

Topics: videocast, Channel Best Practices

Can Return on Channel Investment Be Measured?

10.05.16

By Diane Krakora, CEO 

In our most recent webinar, Tim Harmon, principal analyst at Forrester Research, joined me to discuss measuring the return on channel investments (ROCI). On a high, abstract level, Tim said it’s actually very easy to measure ROCI — there’s an input (aka, the budget) and an output (aka, channel-generated revenue). “The problems come when trying to determine all those things inside the ‘black box’ — those interdependent channel programs that ultimately drive the output. They can’t determine what the effectiveness of those initiatives are at the granular channel level. That’s where it becomes nigh impossible … for them to articulate return on channel investment. There are a lot of investments being made. It’s how those individual investments affect each other that I think is the ultimate goal that most channel chiefs look to aspire.”

Topics: Channel Best Practices

Tech Channel Video Cast: Why You Need Channel Data

09.30.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat a bit about our recent webinar on the importance of data to drive channel decisions. 

Topics: videocast, Channel Best Practices

Give me data or Give me Death

09.28.16

Use Channel Data to Drive Better Decisions

By Diane Krakora, CEO 

Those who know me know I’m a data girl. I always have been. I thrive on numbers and charts and quantifiable information.  It's increasingly important for channel leaders to collect, understand and act on data coming out of their channel initiatives to make effective decisions for growth. I'm excited to see data becoming more important in the hearts and minds of channel leaders.

Topics: Channel Best Practices