--- title: "Tech Channel Video Cast: What channel data should be measured?" description: Charlene O'Hanlon and Diane Krakora chat the about what data elements are good for measuring return on channel investment. image: http://www.partner-path.com/hubfs/blog-files/2016_-_new_site/TCVC-10-7-16.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: What channel data should be measured? ### 10.07.16 ### Share: ![TechChannelVideoCast.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast.png?width=141&height=104&name=TechChannelVideoCast.png "TechChannelVideoCast.png")This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, chat a bit about what data should be collected and analyzed to make better channel decisions.  Last week Charlene and Diane talked about the importance of good data, but from the multitude of data points what should you be collecting and interpreting? Sales growth? Number of partners? Actually, you should take a step back and look at both the investments and the outcomes. Take a listen as Diane reveals the three ratios she finds most powerful in measuring channel ROI. Does Charlene agree? **What data do you collect to gain insights on the return from your channel? Leave a comment below.** | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg?width=120&height=154&name=charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath** | [![Watch the Recording: Data to Drive Decisions](https://no-cache.hubspot.com/cta/default/361854/840d54eb-b4f1-4ded-a781-0ee969c92b91.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/840d54eb-b4f1-4ded-a781-0ee969c92b91) Topics: [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2016-10-07T14:38:00.000Z", "headline" : "Tech Channel Video Cast: What channel data should be measured?", "image" : [ "//www.partner-path.com/hubfs/blog-files/2016_-_new_site/TCVC-10-7-16.png" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/tech-channel-video-cast-what-channel-data-should-be-measured", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```