This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat a bit about what data should be collected and analyzed to make better channel decisions.
Last week Charlene and Diane talked about the importance of good data, but from the multitude of data points what should you be collecting and interpreting? Sales growth? Number of partners? Actually, you should take a step back and look at both the investments and the outcomes. Take a listen as Diane reveals the three ratios she finds most powerful in measuring channel ROI. Does Charlene agree?
What data do you collect to gain insights on the return from your channel? Leave a comment below.
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| Charlene O'Hanlon, Editor & Writer | Diane Krakora, CEO at PartnerPath |
