Data to Drive Decisions

The data spotlight is on channels.

Do you have the data you need to make effective channel investment decisions today and in the future? The  C-Suite now expects data-driven discussions and decisions based on facts and observable trends. You will be more successful in any initiative if you can provide supporting data  and insights.

Listen to our webinar recording as we try and dig down to the roots of good partnering data and turn it into actionable information. Is it possible to uncover the Return on Channel Investment (ROCI)? Tim Harmon joined Diane for this critical topic. Listen to their discussion on:

• The performance and accountability spotlight now on channels
• The critical need for automation
• The ability to measure Return on Channel Investment (ROCI black box)
• The data needed for better partnering decisions
• How to go about decoding the black box of ROCI

	Guest Panelist Tim Harmon, Principal Analyst at Forrester Research
	Host Diane Krakora, CEO at PartnerPath