--- title: "Tech Channel Video Cast: Focus on Partner Experience" description: Charlene O'Hanlon and Diane Krakora discuss the importance of partner experience and where vendors should focus more to improve processes for partners. image: http://www.partner-path.com/hubfs/blog-files/2016_-_new_site/TCVC%2010-21-16.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: Focus on Partner Experience ### 10.21.16 ### Share: ![TechChannelVideoCast.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast.png?width=141&height=104&name=TechChannelVideoCast.png "TechChannelVideoCast.png")This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, chat about the importance of partner experience. A good experience leads to better engagement which leads to more sales. How can you improve the experience? Using our recent webinar, [6 Things Ruining Your Partner Experience](https://www.partner-path.com/download-the-october-2016-webinar-enhance-partner-experience), as a jumping-off point, Charlene and Diane start to break down why the experience is SO important. Too few companies prioritize and evaluate their partners' experience. For those who do measure experience and satisfaction, where is the disconnect between where they feel they need the most improvement, and what their partners want improved? Hear a few facts and a few queries in this week's chat. **[![Watch the Recording: Enhance Your Partner Experience](https://no-cache.hubspot.com/cta/default/361854/029e8635-d6bf-4892-ad70-88e71abcbc4c.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/029e8635-d6bf-4892-ad70-88e71abcbc4c)** **What is your top priority in improving partner experience?** | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg?width=120&height=154&name=charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath**  | Topics: [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. 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