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Tech Channel Video Cast: Why You Need Channel Data

09.30.16

TechChannelVideoCast.pngThis week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat a bit about our recent webinar on the importance of data to drive channel decisions. 

The spotlight of accountability is moving through organizations and landing on channel. This need for insights into more than just channel revenue is creating a need for better metrics. What is good data, bad data, effective data? Charlene asks whether there is opportunity for data to become part of a managed service offering and Diane comments on the need for proactive data gathering. What problems can be solved (or found out) with the right data? Take a listen.

What data do you collect to gain insights on the return from your channel? Leave a comment below.

Charlene-O'Hanlon-headshot Diane Krakora headshot
Charlene O'Hanlon, Editor & Writer Diane Krakora,
CEO at PartnerPath

Topics: videocast, Channel Best Practices

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