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Tech Channel Video Cast: How to Thank Your Vendor

12.02.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, continue from last week's them of Thanksgiving and take a moment to talk about how partners can thank vendors. Doing business together is what creates the partnership and drives a profitable channel relationship. What small things could  a partner do this month to show appreciation to a vendor? Charlene and Diane have come up with three quick ways. Take a listen and let us know what you think.

Topics: videocast, Channel Best Practices

Use PRM to Connect with Partners

11.30.16

By Chris Smith, VP of Technology

Partner Relationship Management (PRM) is a critical set of tools for companies hoping to engage and empower their channel partners. The relationship between you and your partners must always be managed and nurtured. When your partner feels ignored, the relationship is going to take a critical downturn. Good relationships, the ones that thrive, are built around four things:

Topics: Channel Best Practices, PRM

Tech Channel Video Cast: Why to Thank a Partner

11.23.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a moment to extend the Thanksgiving theme to partnering. Why should you thank a partner? For this American holiday, take a moment to think not what your partners are doing wrong or could do better, but what they're doing right and how you might show them your thanks.

Topics: videocast, Channel Best Practices

Don't Let Partners Suck at Marketing

11.22.16

By Diane Krakora, CEO 

Yes, I worded that right. I think vendors are responsible for helping partners succeed in marketing. Most partners have neither the time nor experience to be effective marketers. They need help. And frankly, better partner marketing is in everyone’s best interest. According to research shared at the recent Cisco Partner Summit, when partners bring in their own leads, they close 66 percent more deals and their deals are bigger – by as much as 300 percent.

Topics: Channel Best Practices

Tech Channel Video Cast: Teach Partner Marketing

11.18.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about some of their primary takeaways from our recent webinar, "7 Ways to Grow Sales Through Partner Marketing." Special guests Lisa Penn from SAP and Mike Moore from Averetek shared their perspectives.

Topics: videocast, Channel Best Practices

5 Things I Didn’t Expect to Hear at the Cisco Partner Summit

11.16.16

By Diane Krakora, CEO 

Our focus on channel partner expertise enables me to attend several partner summits each year – like Cisco, IBM and Microsoft – as an industry analyst. I attend keynote sessions, program announcement breakouts and as an analyst I get unbelievable access to executives, partners and strategic and product directions. The Cisco Partner Summit is one of my favorite channel summits as they provide intimate access to executives and insights to their channel ecosystems.

Topics: News and Programs, Channel Best Practices

Tech Channel Video Cast: The Election

11.11.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a moment to reflect on the biggest current event this week, the US Presidential election.

Topics: videocast, Channel Best Practices

Tech Channel Video Cast: Cisco Partner Summit

11.05.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about some of the news coming out of this week's Cisco Partner Summit held in San Francisco.

Topics: News and Programs, videocast, Channel Best Practices

Tech Channel Video Cast: Dell EMC World

10.28.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about some of the news coming out of the recent Dell EMC World event in Austin, Texas.

Topics: videocast, Channel Best Practices

Are You Providing the Best Possible Partner Experience?

10.26.16

By Diane Krakora, CEO 

If you said ‘no,’ ‘I’m not sure,’ or ‘what’s partner experience?’ we should talk. You’re missing a fantastic chance to win hearts, minds and sales by providing a great experience that brings partners back time and again. Think of the partner experience like you might your own experience as a customer. For me, there’s one local restaurant with staff who always greet me by name, find a table for me, serve the best food and keep my wine glass full. They give me a great experience and have completely cornered my loyalty (and weekly patronage). 

Topics: Channel Best Practices