This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about something that comes up a lot near year-end, business planning. Why should you do business planning? What should it look like and how can you make the process easier? Charlene talks about why it should be personalized to each partner and Diane brings up the fact that many partners don't want to do it.
Topics: videocast, Channel Best Practices
12.07.16
By Diane Krakora, CEO
In our 10 years of studying trends in the partnering ecosystem, we’ve seen quite a change in not only what we study, but in the maturity of channel partners and programs.
Last year’s study on the State of Partnering revealed ten key trends changing the channel. Here are five:
Topics: Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, continue from last week's them of Thanksgiving and take a moment to talk about how partners can thank vendors. Doing business together is what creates the partnership and drives a profitable channel relationship. What small things could a partner do this month to show appreciation to a vendor? Charlene and Diane have come up with three quick ways. Take a listen and let us know what you think.
Topics: videocast, Channel Best Practices
11.30.16
By Chris Smith, VP of Technology
Partner Relationship Management (PRM) is a critical set of tools for companies hoping to engage and empower their channel partners. The relationship between you and your partners must always be managed and nurtured. When your partner feels ignored, the relationship is going to take a critical downturn. Good relationships, the ones that thrive, are built around four things:
Topics: Channel Best Practices, PRM
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a moment to extend the Thanksgiving theme to partnering. Why should you thank a partner? For this American holiday, take a moment to think not what your partners are doing wrong or could do better, but what they're doing right and how you might show them your thanks.
Topics: videocast, Channel Best Practices
11.22.16
By Diane Krakora, CEO
Yes, I worded that right. I think vendors are responsible for helping partners succeed in marketing. Most partners have neither the time nor experience to be effective marketers. They need help. And frankly, better partner marketing is in everyone’s best interest. According to research shared at the recent Cisco Partner Summit, when partners bring in their own leads, they close 66 percent more deals and their deals are bigger – by as much as 300 percent.
Topics: Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about some of their primary takeaways from our recent webinar, "7 Ways to Grow Sales Through Partner Marketing." Special guests Lisa Penn from SAP and Mike Moore from Averetek shared their perspectives.
Topics: videocast, Channel Best Practices
By Diane Krakora, CEO
Our focus on channel partner expertise enables me to attend several partner summits each year – like Cisco, IBM and Microsoft – as an industry analyst. I attend keynote sessions, program announcement breakouts and as an analyst I get unbelievable access to executives, partners and strategic and product directions. The Cisco Partner Summit is one of my favorite channel summits as they provide intimate access to executives and insights to their channel ecosystems.
Topics: News and Programs, Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a moment to reflect on the biggest current event this week, the US Presidential election.
Topics: videocast, Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about some of the news coming out of this week's Cisco Partner Summit held in San Francisco.
Topics: News and Programs, videocast, Channel Best Practices
