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Tech Channel Video Cast: Tech Data & Avnet News

09.23.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the recent announcement that Tech Data will purchase Avnet's technology solutions business for $2.6B. 

Topics: videocast, Channel Best Practices

3 Insights On Channel Marketing Automation

09.21.16

By Diane Krakora, CEO

Our good friends over at Averetek share data, trends and insights in their State of Inbound Channel Marketing report. Leveraging the data from their clients and their clients’ channel partners use of the Averetek channel marketing automation platform, Averetek is uniquely positioned to analyze and share what works (and what doesn’t) in channel marketing.

Topics: Channel Best Practices

Tech Channel Video Cast: Thoughts on the HP Partner Conference

09.16.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the recent HP Global Partner Conference. Last Fall HP Inc. and HPE split into two separate companies, but they hosted their partner conferences together at the Boston Convention Center this week. 

Topics: videocast, Channel Best Practices

10 Channel Partnering Sites To Bookmark

09.14.16

By Amanda Hawkins, Marketing Director

Channel partnering doesn’t happen in a vacuum, and those folks working in the channel have some key go-to places for great content. Before I joined PartnerPath I was a bit foggy on what the partnering channel is, and thanks to great sources like these I (try to) stay in-the-know on all the latest partnering happenings. Whether it’s news, opinions or advice, I’ve bookmarked the following sites for their great content.

Topics: Channel Best Practices

Tech Channel Video Cast: Is there a new Dell (again)?

09.09.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about the officially complete merger of Dell and EMC. On the heels of VMworld and with the upcoming divestiture of SonicWALL and Quest, what do all these changes mean for partners?

Topics: videocast, Channel Best Practices

Data is Driving Partnering Decisions

09.07.16

The following is an excerpt from our 2016 State of Partnering report: 10 Trends for a 2020 Vision, using survey responses from over 100 vendors, 200 solution providers and years of industry data. 

The data spotlight moves to channels.

Data has the power to change the world, or at least how we all interact with the world. From FitBits, Apple Watches, sales force automation and human capital management to customer relationship management (CRM) and partner relationship management (PRM), we all love data. The C-Suite now expects data-driven discussions and decisions based on facts and observable trends. You will be more successful in any initiative if you can provide supporting data, trends and insights.

Topics: Channel Best Practices

Tech Channel Video Cast: (Don't) Set It and Forget It

09.02.16

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about one the mistakes highlighted in our recent webinar, Top 10 Channel Mistakes: Set It and Forget It. And by the way, where did these mistakes come from?

Topics: videocast, Channel Best Practices

Words of Wisdom on the Top Channel Mistakes

08.31.16

By Diane Krakora, CEO

Don't just take it from us. More perspectives abound.

In my last post I discussed what we believe are the top 10 mistakes vendors make when it comes to working with their channel partners. It’s a topic everyone in the industry tends to ask me – so I expanded the discussion to a recent webinar with Stephanie Sissler (at right), Senior Research Director, Channel Sales Strategies at SiriusDecisions. During our hour-long discussion, Stephanie took on each of the 10 mistakes, as well as a few anecdotes on what some of her clients are doing to help smooth the often bumpy road for their channel partners.

Topics: Channel Best Practices

Avoid the Top 10 Channel Mistakes

08.24.16

By Diane Krakora, CEO

On a plane, train or even Uber I’m regularly asked, “so, what mistakes are we making in the channel?” Okay, so not just anyone asks me this question. But at any channel event or conversation with someone who is even tangentially related to partnering I rarely have  more than a 15-minute conversation before this question surfaces. I typically call to mind this handy checklist of channel mistakes, which unfortunately hasn't changed much in recent years. It’s easy to remember them because –  regardless of industry – most companies fall prey to at least 3 of these mistakes.

Topics: Channel Best Practices

Putting the 'R' in PRM

08.17.16

Never underestimate the power of communication.

By Chris Smith, VP of Technology

PRM stands for Partner Relationship Management and is a critical set of tools for companies hoping to engage and empower their channel partners. Whether it’s family, friends, co-workers, customers, partners or the over-achieving neighbor down the street, all relationships are unique and above all, challenging. But the good ones, the thriving relationships, are built around these four things:

Topics: Channel Best Practices, PRM