By Diane Krakora, CEO
Last week I discussed a few eyebrow-raising comments Chris Rimer of IBM made during our most recent webinar. Chris, one of two guests during the webinar, positioned that vendors are not responsible for funding partners’ shift to the cloud.
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss some comments made in our recent webinar, "Resale vs. Referral: How is cloud changing partner roles?" (Listen to the recording or read some of the highlights.)
Topics: News and Programs, videocast, Channel Best Practices, Industry Perspective
It’s no surprise the cloud has impacted every facet of the IT space, from the way technology is built, sold and delivered to the way vendors and partners interact. It’s also no surprise that the number of partners that have the ability to support a cloud-only business model is disappointingly low. That’s why the question, “What is the role of partners in an increasingly cloud-focused world?” is being asked regularly—and often with different answers.
Topics: Partnering Tips, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Amanda Hawkins, Marketing Director at PartnerPath, talk about a new infographic showcasing the changing funnel in the new customer lifecycle. Vendors and partners both can benefit from understanding the change from a traditional funnel to an new ongoing sales and marketing cycle. In the second half of the discussion Charlene and Amanda focus on what steps marketers can take at each stage of the customer lifecycle to keep customers engaged. What do you think of our five steps to get started?
Topics: videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about some key takeaways from last week's webinar on Power to the Partners. How are partners evaluating vendors and deciding who to engage with? What role does profitability play in this evaluation? What else is involved in this trend? Listen to their discussion and let us know what you think.
Topics: Partnering Tips, videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss Charlene's recent brush with an IoT conference. What exactly is IoT, and what is it not? How do companies need to come together to create IoT solutions and who in the vendor community is focused on this space? Listen as Charlene breaks down some of the myth around IoT and let us know how and if you plan to explore this technology.
Topics: videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the idea presented by Tim Harmon of Forrester Research in our recent webinar: that the channel is now in the age of the customer. How is today's customer changing the way the channel operates? How does this shift in the balance of power change the way both vendors and partners sell? Listen to our quick discussion and tell us what you think.
Topics: Partnering Tips, videocast, Channel Best Practices, Industry Perspective
We have a special guest this week! Listen to hosts Charlene O'Hanlon, channel industry editor & writer, and Amanda Hawkins, Marketing Director at PartnerPath, talk about the importance of digital marketing for partners. How can partners get started? To what extent should vendors help? Why should marketing start with a value proposition?
Topics: Partnering Tips, videocast, Channel Best Practices
By Diane Krakora, CEO
Topics: Partnering Tips, Channel Best Practices, Industry Perspective, PRM
