--- title: "Tech Channel Video Cast: The Age of the Customer" description: Hosts Charlene O'Hanlon and Diane Krakora discuss the idea that the channel is now in the age of the customer. image: https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: The Age of the Customer ### 01.29.16 ### Share: ![TechChannelVideoCast-5-1.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast-5-1.png?width=144&name=TechChannelVideoCast-5-1.png "TechChannelVideoCast-5-1.png")This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, discuss the idea presented by [Tim Harmon](https://www.linkedin.com/in/tim-harmon-80732b1) of [Forrester Research](https://www.forrester.com) in our [recent webinar](https://marketing.partner-path.com/webinar-state-of-partnering-results-show): that the channel is now in the age of the customer. How is today's customer changing the way the channel operates? How does this shift in the balance of power change the way both vendors and partners sell? Listen to our quick discussion and tell us what you think.   | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath** | Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2016-01-29T08:50:06.000Z", "headline" : "Tech Channel Video Cast: The Age of the Customer", "image" : [ "https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/2016/01/tech-channel-video-cast-the-age-of-the-customer/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```