We’ve all heard the rally cries announcing the change in the customer buying journey. In the era of everything-as-a-service, the sales motion doesn’t stop with a purchase order. As part of this shift, buyers are leveraging digital sources to be much more self-educated on solutions and options before they ever reach out to a sales person.
Watch this webinar recording for a discussion on how vendors can engage, educate and enable partners to be much more successful with these new marketing and sales motions.
|Host Diane Krakora, CEO at PartnerPath|
|Guest Panelist Jennifer Schulze, VP, Marketing Transformation, Partner and SME Marketing at SAP|
|Guest Panelist Peter Thomas, CEO at Averetek|
“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”Josh Jensen | Director, WW Channel Partner Marketing | HP