We’ve all heard the rally cries announcing the change in the customer buying journey. In the era of everything-as-a-service, the sales motion doesn’t stop with a purchase order. As part of this shift, buyers are leveraging digital sources to be much more self-educated on solutions and options before they ever reach out to a sales person.
Watch this webinar recording for a discussion on how vendors can engage, educate and enable partners to be much more successful with these new marketing and sales motions.
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Host Diane Krakora, CEO at PartnerPath |
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Guest Panelist Jennifer Schulze, VP, Marketing Transformation, Partner and SME Marketing at SAP |
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Guest Panelist Peter Thomas, CEO at Averetek |
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff