Partner Marketing musts

Empower your channels with digital and customer lifecycle marketing

We’ve all heard the rally cries announcing the change in the customer buying journey. In the era of everything-as-a-service, the sales motion doesn’t stop with a purchase order.  As part of this shift, buyers are leveraging digital sources to be much more self-educated on solutions and options before they ever reach out to a sales person.

Watch this webinar recording for a discussion on how vendors can engage, educate and enable partners to be much more successful with these new marketing and sales motions. 

  • The changes in the customer buying cycle
  • The value to partners of customer service
  • How to help partners build and maintain a 360 degree relationship with customers
  • Trend toward digital marketing
  • Top digital tools your partners should be leveraging
  • Helping your partners be successful in the new customer buying journey
Diane Krakora headshot Host Diane Krakora, CEO at PartnerPath
Jennifer-Schulze-120-154.png Guest Panelist Jennifer Schulze, VP, Marketing Transformation, Partner and SME Marketing at SAP
Peter-Thomas-120-154.jpg Guest Panelist Peter Thomas, CEO at Averetek

Marketing Ahoy!


Actionable Assessments

“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP