--- title: PartnerPath Channel Blog | Industry Perspective (7) description: Industry Perspective | (7) --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Blog [### Latest post: ## The Partner Tech Playbook: What to Fix First Read Post ](https://www.partner-path.com/blog/the-partner-tech-playbook-what-to-fix-first) [### Featured post: ## What is Comp Neutrality and why does it matter? Read Post ](https://www.partner-path.com/blog/comp-neutrality-and-why-it-matters) [Channel Best Practices ](https://www.partner-path.com/blog/topic/channel-best-practices) [News & Programs ](https://www.partner-path.com/blog/topic/news-and-programs) [Videocasts ](https://www.partner-path.com/blog/topic/videocast) ## [Tech Channel Video Cast: Vendor Priorities for Their Partner Ecosystem](https://www.partner-path.com/blog/2016/04/tech-channel-video-cast-vendor-priorities-for-their-partner-ecosystem/) 04.08.16 This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, discuss one of the data points from our [2016 State of Partnering report](https://marketing.partner-path.com/10-trends-for-2020-vision-state-of-partnering): What are the top vendor priorities for growing and managing their partner ecosystem in 2016? [Read More ](https://www.partner-path.com/blog/2016/04/tech-channel-video-cast-vendor-priorities-for-their-partner-ecosystem/) 1 Comment [Click here to read/write comments](https://www.partner-path.com/blog/2016/04/tech-channel-video-cast-vendor-priorities-for-their-partner-ecosystem/#comments-listing) Topics: [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Partners and Vendors Disconnected on the Shift to the Cloud](https://www.partner-path.com/blog/2016/04/partners-and-vendors-disconnected-on-the-shift-to-the-cloud/) 04.06.16 By [Diane Krakora](mailto:dkrakora@partner-path.com), CEO Last week I discussed a few eyebrow-raising comments [Chris Rimer](https://www.linkedin.com/in/chrisrimer) of [IBM](https://www-356.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_pwp_partnerworld-program) made during our most [recent webinar](https://marketing.partner-path.com/webinar-resale-v-referral). Chris, one of two guests during the webinar, positioned that vendors are not responsible for funding partners’ shift to the cloud. [Read More ](https://www.partner-path.com/blog/2016/04/partners-and-vendors-disconnected-on-the-shift-to-the-cloud/) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/2016/04/partners-and-vendors-disconnected-on-the-shift-to-the-cloud/#comments-listing) Topics: [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Tech Channel Video Cast: Who is responsible for business model transition?](https://www.partner-path.com/blog/2016/04/tech-channel-video-cast-who-is-responsible-for-business-model-transition/) 04.01.16 This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, discuss some comments made in our recent webinar, **"Resale vs. Referral: How is cloud changing partner roles?"** ([Listen to the recording](https://marketing.partner-path.com/webinar-resale-v-referral) or [read some of the highlights](https://www.partner-path.com/2016/03/the-changing-role-of-partners-in-the-cloud/).) [Read More ](https://www.partner-path.com/blog/2016/04/tech-channel-video-cast-who-is-responsible-for-business-model-transition/) 1 Comment [Click here to read/write comments](https://www.partner-path.com/blog/2016/04/tech-channel-video-cast-who-is-responsible-for-business-model-transition/#comments-listing) Topics: [News and Programs](https://www.partner-path.com/blog/topic/news-and-programs), [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [The Changing Role of Partners in the Cloud](https://www.partner-path.com/blog/2016/03/the-changing-role-of-partners-in-the-cloud/) 03.30.16 It’s no surprise the cloud has impacted every facet of the IT space, from the way technology is built, sold and delivered to the way vendors and partners interact. It’s also no surprise that the number of partners that have the ability to support a cloud-only business model is disappointingly low. That’s why the question, “What is the role of partners in an increasingly cloud-focused world?” is being asked regularly—and often with different answers. [Read More ](https://www.partner-path.com/blog/2016/03/the-changing-role-of-partners-in-the-cloud/) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/2016/03/the-changing-role-of-partners-in-the-cloud/#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Tech Channel Video Cast: The Ongoing Customer Lifecycle](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-the-ongoing-customer-lifecycle/) 03.25.16 This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Amanda Hawkins](https://www.linkedin.com/in/amandahawkinsdesignmarketing), Marketing Director at PartnerPath, talk about a new [infographic](https://www.partner-path.com/hubfs/Resource_Downloads/Customer-Lifecycle-Infographic.jpg) showcasing the changing funnel in the new customer lifecycle. Vendors and partners both can benefit from understanding the change from a traditional funnel to an new ongoing sales and marketing cycle. In the second half of the discussion Charlene and Amanda focus on what steps marketers can take at each stage of the customer lifecycle to keep customers engaged. What do you think of our five steps to get started? [Read More ](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-the-ongoing-customer-lifecycle/) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-the-ongoing-customer-lifecycle/#comments-listing) Topics: [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Building a Customer for Life](https://www.partner-path.com/blog/2016/03/building-a-customer-for-life/) 03.23.16 ### Consistent and constant customer engagement equals lifetime customer revenue. By [Amanda Hawkins](mailto:marketing@partner-path.com), Marketing Director [Read More ](https://www.partner-path.com/blog/2016/03/building-a-customer-for-life/) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/2016/03/building-a-customer-for-life/#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Tech Channel Video Cast: Partner Regrets About Vendor Programs](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-partner-regrets-about-vendor-programs/) 03.18.16 This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, discuss some of the findings from the PartnerPath [2016 State of Partnering report](https://marketing.partner-path.com/10-trends-for-2020-vision-state-of-partnering) around partner regrets. According to partners, what are the top three reasons they regret joining a vendor's channel program? What are the bottom two? How have these rankings changed over the last several years? Be sure your channel program isn't causing your partners to have regrets. Take a listen and let us know what you think of the results. [Read More ](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-partner-regrets-about-vendor-programs/) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-partner-regrets-about-vendor-programs/#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [videocast](https://www.partner-path.com/blog/topic/videocast), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Where are partners headed? Trusted Advisors & Cloud Roles](https://www.partner-path.com/blog/2016/03/where-are-partners-headed-trusted-advisors-cloud-roles/) 03.16.16 ### Channel partners act as trusted advisors for their customers. Gone are the days of partners purchasing products from vendors or distributors, warehousing those products, configuring the solution and installing it on the customer’s site. Yes, some products are still delivered in this manner and some solution providers are still making a very good living as resellers. However, as we look to where the industry and channel ecosystem are going – this model doesn’t have long before it is obsolete. Partners are becoming trusted advisors and also taking on more cloud roles. [Read More ](https://www.partner-path.com/blog/2016/03/where-are-partners-headed-trusted-advisors-cloud-roles/) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/2016/03/where-are-partners-headed-trusted-advisors-cloud-roles/#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Tech Channel Video Cast: Remaining Relevant in the Vendor/Partner Power Shift](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-remaining-relevant-in-the-vendorpartner-power-shift/) 03.10.16 This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, chat with guest [George Dziedzic](https://uk.linkedin.com/in/george-dziedzic-889b0), Founder and Managing Director at [Foster MacCallum](http://www.foster-maccallum.com/), about the change in the vendor/partner power shift. On the heels of Chuck Robbins' comments about the power of partnerships at the Cisco Partner Summit, George notes that customers are becoming less concerned with vendor brands and are focusing more on the quality and deployment of the solution by the partners. Diane and Charlene share thoughts on how vendors can avoid being lost and remain relevant in this shift of power. Are you seeing partners take more ownership of the customer relationship? Tell us what you think. [Read More ](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-remaining-relevant-in-the-vendorpartner-power-shift/) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-remaining-relevant-in-the-vendorpartner-power-shift/#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [videocast](https://www.partner-path.com/blog/topic/videocast), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Tech Channel Video Cast: News from the Cisco Partner Summit](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-news-from-the-cisco-partner-summit/) 03.03.16 This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, chat about some of the key points from the [2016 Cisco Partner Summit](http://www.cisco.com/c/m/en_us/training-events/events-webinars/partner-summit.html). Cisco Channel Chief [Wendy Bahr](http://newsroom.cisco.com/execbio-detail?articleId=1156850) spoke about the evolution of partner strategy and it's components. She also talked about priorities including security, software and line of business selling. Hear about some of her other comments and how Diane and Charlene think these strategies will affect Cisco partners and the partner channel as a whole. Do you agree? Let us know what you think. [Read More ](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-news-from-the-cisco-partner-summit/) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/2016/03/tech-channel-video-cast-news-from-the-cisco-partner-summit/#comments-listing) Topics: [News and Programs](https://www.partner-path.com/blog/topic/news-and-programs), [videocast](https://www.partner-path.com/blog/topic/videocast), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription)