The ties that bind sales and marketing are getting stronger and stronger. Marketing’s role continues to increase in importance through the sales and evaluation cycles, particularly in the new buyer's journey. More and more buyers are conducting their own search and research, not reaching out to join the sales conversation until they are ready to purchase.
Listen to our discussion with special guests on how you can grow your channel sales through partner marketing assistance and support. We have an active dialogue on ideas and best practices, including:
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Guest Panelist Lisa Penn, Sr. Director, Global Channel Marketing Strategic Initiatives at SAP |
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Guest Panelist Mike Moore, Vice President, Channel Strategy at Averetek |
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Host Diane Krakora, CEO at PartnerPath |
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff