The ties that bind sales and marketing are getting stronger and stronger. Marketing’s role continues to increase in importance through the sales and evaluation cycles, particularly in the new buyer's journey. More and more buyers are conducting their own search and research, not reaching out to join the sales conversation until they are ready to purchase.
Listen to our discussion with special guests on how you can grow your channel sales through partner marketing assistance and support. We have an active dialogue on ideas and best practices, including:
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Guest Panelist Lisa Penn, Sr. Director, Global Channel Marketing Strategic Initiatives at SAP |
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Guest Panelist Mike Moore, Vice President, Channel Strategy at Averetek |
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Host Diane Krakora, CEO at PartnerPath |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs