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Partnering is All About the Data

03.15.17

Dive into the 2017 State of Partnering Report

By Amanda Hawkins, Marketing Director

If you've ever met our CEO Diane Krakora, attended our webinars or watched our video blog Tech Channel Video Cast, you've probably heard her self-description as a "data girl." I am not a data girl, I'm more a design gal. Every year Diane gets excited about all the data assembled in our State of Partnering study and I get excited about designing the resulting report. But of course, it's not as easy as gathering data and designing a report. Hours and hours (and more hours) go into the research, writing, editing, designing and publishing of our annual State of Partnering report and I'm glad to say, "It's finally done!"

Topics: Channel Best Practices

Top 3 takeaways from a SaaS conference

03.08.17

What I learned my first year at SaaStr

By Rafael Martin, Senior Customer Success Manager

A few weeks ago I attended my first SaaStr Annual. This 3-day conference in San Francisco had sessions on all aspects of SaaS companies including marketing, sales, funding, development and customer success. Surrounded by roughly 10,000 other SaaS enthusiasts, I had a fun experience learning from speakers and meeting my peers. I honestly didn’t know what to expect from the event, but I arrived off BART with an empty backpack (ready for swag) and an open mind. I wasn’t disappointed. Here are my top takeaways as they relate to my job in customer success, which is to help you grow your partner channel with PRM. And –  they’re valuable whether or not you’re in a SaaS company!

Topics: Channel Best Practices

Tech Channel Video Cast: Partners Who Need People

03.03.17

This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk more about the top pillar affecting partner experience, as surveyed in our 2017 State of Partnering study. People. How are the People elements ranked? What song comes to mind for Charlene? Hear how this information can educate vendors on what they need to work on and where they should invest with their channel partners. We'll be talking, blogging and writing all about partner experience and want to hear what you think. Leave a comment below. 

Topics: videocast, Channel Best Practices

The Right Partner Experience: The Importance of People

03.01.17

By Diane Krakora, CEO of PartnerPath

Partner experience drives partner engagement. The better the experience, the better the engagement. And partner engagement drives sales, market reach and customer satisfaction. Are you giving your partners the best possible experience with your company? In our recent State of Partnering study, we asked solution providers to rank six pillars that affect their experience with a vendor. Overwhelmingly, they ranked “people” as the most important.

Topics: Featured, Channel Best Practices

Tech Channel Video Cast: Partners Scrutinize Their Vendors

02.24.17

This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, have a brief chat about more data from our 2017 State of Partnering study. How do partners scrutinize their vendors? How many primary and secondary lines do they carry? And how do partners weight the six pillars that make up their experience with a vendor? Charlene and Diane review the high-level results.

Topics: videocast, Channel Best Practices

Tech Channel Video Cast: Partner Types

02.10.17

This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss more data from our 2017 State of Partnering report: how do partners define themselves by partner type?

Topics: videocast, Channel Best Practices

4 Findings on Partner Business Growth

02.08.17

By Diane Krakora, CEO of PartnerPath

In my last blog post I shared findings from some of the data presented in our January 2017 State of Partnering webinar and the factors contributing to the very slow progress of cloud for vendors. I used a seemingly slow football clock as an analogy for how long it can take for a play (cloud) to finish, and now I feel the analogy has even more layers. (Just ask the Boston Patriots how much can be accomplished in the final minutes of a game.) But there’s more than one side to the cloud conversation. Our State of Partnering study also revealed some interesting findings from solution providers who took the survey.

Topics: Channel Best Practices

Tech Channel Video Cast: The Changing Sources of Partner Sales

02.03.17

This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss one of the interesting data points from our 2017 State of Partnering report: how are partner sales changing?

Topics: videocast, Channel Best Practices

3 Sigh-worthy Cloud Facts

02.01.17

What did our webinar panelists have to say about the State of Partnering 2017 data?

By Diane Krakora, CEO of PartnerPath

They say hindsight is 20/20. That adage is never truer than when we analyze the results of our annual State of Partnering study and compare the responses to those of past years. Inevitably, certain trends emerge or certain assumptions are proven true (or false) that sometimes result in me sighing. Noticeably. It’s the audible sign that I have found data that’s not only surprising, but disappointing.

Topics: Channel Best Practices

Tech Channel Video Cast: 3 Channel Data Points for 2017

01.27.17

This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss three (or is it five?) major channel data points from our 2017 State of Partnering report. Where is channel growth headed?

Topics: videocast, Channel Best Practices