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Digital Marketing Drives Success


Both Vendors and Partners Benefit from Digital Marketing Activities

By Amanda Hawkins, Marketing Director

"Our partners don't know how to do marketing and don't understand the importance of digital marketing." I heard statements like this several times last year and I've gotta say, I think I know how channel partners feel.

Topics: Partnering Tips, Industry Perspective

Tech Channel Video Cast: Top Channel Predictions


In our first video cast of 2016, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about top channel predictions for the New Year. What's going to happen with channel partner program structures and how will the profile of the channel evolve? More partners, more partnering, solution selling and IOT channel opportunities are also hot topics.

Topics: News and Programs, Partnering Tips, videocast, Industry Perspective

Deal Registration: 10 Ways Automation Will Improve Your Program


By Diane Krakora, CEO

Topics: Partnering Tips, Channel Best Practices, Industry Perspective, PRM