We have a special guest this week! Listen to hosts Charlene O'Hanlon, channel industry editor & writer, and Amanda Hawkins, Marketing Director at PartnerPath, talk about the importance of digital marketing for partners. How can partners get started? To what extent should vendors help? Why should marketing start with a value proposition?
Topics: Partnering Tips, videocast, Channel Best Practices
01.13.16
By Amanda Hawkins, Marketing Director
"Our partners don't know how to do marketing and don't understand the importance of digital marketing." I heard statements like this several times last year and I've gotta say, I think I know how channel partners feel.
Topics: Partnering Tips, Industry Perspective
In our first video cast of 2016, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about top channel predictions for the New Year. What's going to happen with channel partner program structures and how will the profile of the channel evolve? More partners, more partnering, solution selling and IOT channel opportunities are also hot topics.
Topics: News and Programs, Partnering Tips, videocast, Industry Perspective
By Diane Krakora, CEO
Topics: Partnering Tips, Channel Best Practices, Industry Perspective, PRM
