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The Right Partner Experience: The Importance of People


By Diane Krakora, CEO of PartnerPath

Partner experience drives partner engagement. The better the experience, the better the engagement. And partner engagement drives sales, market reach and customer satisfaction. Are you giving your partners the best possible experience with your company? In our recent State of Partnering study, we asked solution providers to rank six pillars that affect their experience with a vendor. Overwhelmingly, they ranked “people” as the most important.

Topics: Featured, Channel Best Practices

5 Partner Program KPIs You’re Measuring (And the 5 You Should Be)


By Diane Krakora, CEO 

I’m a bit obsessed with goals, metrics, benchmarks, ROI. I believe if you can’t measure it, you can’t manage it (just ask my team). Lately, we’ve been talking a lot about metrics and measuring return on investment and specifically, the importance of measuring your partner performance and your program success. The response has been, “But what specific metrics should we to track and report to management?” What are the key partner program KPIs?

Topics: Featured, Channel Best Practices