--- title: "Tech Channel Video Cast: The Changing Sources of Partner Sales" description: Charlene O'Hanlon & Diane Krakora discuss how partner sales are changing. Hear how line-of-business sales and in-house innovation are increasing. image: http://www.partner-path.com/hubfs/blog-files/2017/TCVC/TCVC-2-3-17.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: The Changing Sources of Partner Sales ### 02.03.17 ### Share: ![TechChannelVideoCast.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast.png?width=560&height=315&name=TechChannelVideoCast.png "TechChannelVideoCast.png")This week hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, discuss one of the interesting data points from our 2017 State of Partnering report: how are partner sales changing? When we asked partners, "How are your sales changing?" we received a new ranking of answers that in many ways is different than what we've seen in previous years. Listen to Charlene and Diane chat about the results including how sales to line-of-business decision makers is changing and what in-house innovation by partners may mean for the channel. **Do you think the lines between partners and vendors are becoming blurred?** [![Recording & Slides: People Affecting Partner Experience](https://no-cache.hubspot.com/cta/default/361854/67800123-adf5-4315-a458-0194b0311c1b.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/67800123-adf5-4315-a458-0194b0311c1b) | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg?width=120&height=154&name=charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath**  | Topics: [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2017-02-03T17:26:00.000Z", "headline" : "Tech Channel Video Cast: The Changing Sources of Partner Sales", "image" : [ "//www.partner-path.com/hubfs/blog-files/2017/TCVC/TCVC-2-3-17.png" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/tech-channel-video-cast-the-changing-source-of-partner-sales", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```