This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a moment to extend the Thanksgiving theme to partnering. Why should you thank a partner? For this American holiday, take a moment to think not what your partners are doing wrong or could do better, but what they're doing right and how you might show them your thanks.
Topics: videocast, Channel Best Practices
11.22.16
By Diane Krakora, CEO
Yes, I worded that right. I think vendors are responsible for helping partners succeed in marketing. Most partners have neither the time nor experience to be effective marketers. They need help. And frankly, better partner marketing is in everyone’s best interest. According to research shared at the recent Cisco Partner Summit, when partners bring in their own leads, they close 66 percent more deals and their deals are bigger – by as much as 300 percent.
Topics: Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about some of their primary takeaways from our recent webinar, "7 Ways to Grow Sales Through Partner Marketing." Special guests Lisa Penn from SAP and Mike Moore from Averetek shared their perspectives.
Topics: videocast, Channel Best Practices
By Diane Krakora, CEO
Our focus on channel partner expertise enables me to attend several partner summits each year – like Cisco, IBM and Microsoft – as an industry analyst. I attend keynote sessions, program announcement breakouts and as an analyst I get unbelievable access to executives, partners and strategic and product directions. The Cisco Partner Summit is one of my favorite channel summits as they provide intimate access to executives and insights to their channel ecosystems.
Topics: News and Programs, Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a moment to reflect on the biggest current event this week, the US Presidential election.
Topics: videocast, Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about some of the news coming out of this week's Cisco Partner Summit held in San Francisco.
Topics: News and Programs, videocast, Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about some of the news coming out of the recent Dell EMC World event in Austin, Texas.
Topics: videocast, Channel Best Practices
By Diane Krakora, CEO
If you said ‘no,’ ‘I’m not sure,’ or ‘what’s partner experience?’ we should talk. You’re missing a fantastic chance to win hearts, minds and sales by providing a great experience that brings partners back time and again. Think of the partner experience like you might your own experience as a customer. For me, there’s one local restaurant with staff who always greet me by name, find a table for me, serve the best food and keep my wine glass full. They give me a great experience and have completely cornered my loyalty (and weekly patronage).
Topics: Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about the importance of partner experience. A good experience leads to better engagement which leads to more sales. How can you improve the experience?
Topics: videocast, Channel Best Practices
By Diane Krakora, CEO
I’m a bit obsessed with goals, metrics, benchmarks, ROI. I believe if you can’t measure it, you can’t manage it (just ask my team). Lately, we’ve been talking a lot about metrics and measuring return on investment and specifically, the importance of measuring your partner performance and your program success. The response has been, “But what specific metrics should we to track and report to management?” What are the key partner program KPIs?
Topics: Featured, Channel Best Practices
