This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss three (or is it five?) major channel data points from our 2017 State of Partnering report. Where is channel growth headed?
This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss three (or is it five?) major channel data points from our 2017 State of Partnering report. Where is channel growth headed?
Topics: videocast, Channel Best Practices
01.25.17
By Chris Smith, VP of Technology
It’s a new year, and a great time for reflection, goal setting and planning. Lately I’ve been reflecting on my performance, both professionally and personally, to find areas for improvement. I've committed to riding my bike more, eating healthier, learning a new skill and returning to my love of writing code. What do you want to work on in 2017? Would you like to improve channel partnering at your company? That’s a broad goal, albeit a noble one, so I suggest taking a moment to walk in your partner’s shoes. Reflect on their daily experience with your programs, systems and tools and see where there is room for improvement.
Topics: PRM
This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss more open-ended responses from our 2017 State of Partnering report. One of the questions we ask partners every year is: "Why have you regretted joining a vendor's partner program?" Unfortunately, many of the results are the same year to year.
Topics: videocast, Channel Best Practices
By Rafael Martin, Senior Customer Success Manager
Remember when you actually had to pick up the phone to get in touch with someone? When was the last time you remembered a phone number? Emailing has become the go-to method of communication and simply picking up the phone to call a customer or partner seems to have gone extinct practically overnight (at the least the dinosaurs had millions of years before saying their good-byes!). Sometimes little things make a huge impact on our customers’ experience. And in the case of the channel, your customers are your partners. Taking simple and consistent steps to establish and maintain a good relationship can make all the difference to customer/partner success.
Topics: Channel Best Practices
Happy New Year! This week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss some of the open-ended responses from our 2017 State of Partnering study on the top channel mistakes. What are some partner complaints about vendor channel programs and why are they so similar year to year?
Topics: videocast, Channel Best Practices
01.11.17
By Diane Krakora, CEO
I'll tell you now, this is not one of those blogs where I give tips and solutions to make your channel program awesome. Rather, this is what is sometimes called “channel therapy” – a.k.a. our twice-annual channel roundtable with channel executives. We share problems, listen with empathy to ever-growing challenges and give advice to each other. At the end of these sessions someone always comments, “So, we're all facing similar problems. That's good to know. No one has it figured out.” Indeed.
Topics: Channel Best Practices
01.06.17
By Amanda Hawkins, Marketing Director
Benjamin Franklin only named death and taxes as certain, but channel conflict seems destined to join the list. In our annual State of Partnering report, we ask partners to anonymously tell us their top complaints about vendor programs. The answers are, sadly, very similar year to year. But as the market changes and partner business models evolve, there are always new (and vehement) submissions.
Topics: Channel Best Practices
12.28.16
By Diane Krakora, CEO
Dramatic. Yes, I’m going with ‘dramatic.’ There are a host of other words to describe the mergers and divestments, technology and culture, protests and politics of 2016. (I’ll save those for a cocktail party.) But no matter what side of the divide you stood on in any debate, 2016 was not a quiet year. But I keep telling myself change is good. Change brings new ideas, new challenges, renewed participation and unanticipated advancements.
Topics: Channel Best Practices
Thank you for joining us over the past year! We've had 50 of these video chats this year, and this week hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a quick look back at some of the top channel news coming out of the channel in 2016.
Topics: videocast, Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, have end-of-year crunch time on their minds. Why do we (vendors, partners, customers) all push ourselves to get so much done in the final weeks of the year? At a time when we have family and holidays and 'regular' work to do, we've trained customers to not buy until the last minute. Is it possible to change these habits? Take a listen then share your thoughts.
Topics: videocast, Channel Best Practices
