This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the announcement about the new Facebook Partner Program.
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the announcement about the new Facebook Partner Program.
Topics: videocast, Channel Best Practices
10.12.16
By Chris Smith, VP of Technology
It takes many good deeds to build a good reputation, and only one bad one to lose it.
– Benjamin Franklin
PRM stands for Partner Relationship Management and is a critical set of tools for companies hoping to engage and empower their channel partners. The relationship between you and your partners must always be managed and nurtured because all it takes is one mistake to ruin things. Good relationships, the ones that thrive, are built around these four things:
Topics: Channel Best Practices, PRM
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat a bit about what data should be collected and analyzed to make better channel decisions.
Topics: videocast, Channel Best Practices
By Diane Krakora, CEO
In our most recent webinar, Tim Harmon, principal analyst at Forrester Research, joined me to discuss measuring the return on channel investments (ROCI). On a high, abstract level, Tim said it’s actually very easy to measure ROCI — there’s an input (aka, the budget) and an output (aka, channel-generated revenue). “The problems come when trying to determine all those things inside the ‘black box’ — those interdependent channel programs that ultimately drive the output. They can’t determine what the effectiveness of those initiatives are at the granular channel level. That’s where it becomes nigh impossible … for them to articulate return on channel investment. There are a lot of investments being made. It’s how those individual investments affect each other that I think is the ultimate goal that most channel chiefs look to aspire.”
Topics: Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat a bit about our recent webinar on the importance of data to drive channel decisions.
Topics: videocast, Channel Best Practices
09.28.16
By Diane Krakora, CEO
Those who know me know I’m a data girl. I always have been. I thrive on numbers and charts and quantifiable information. It's increasingly important for channel leaders to collect, understand and act on data coming out of their channel initiatives to make effective decisions for growth. I'm excited to see data becoming more important in the hearts and minds of channel leaders.
Topics: Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the recent announcement that Tech Data will purchase Avnet's technology solutions business for $2.6B.
Topics: videocast, Channel Best Practices
By Diane Krakora, CEO
Our good friends over at Averetek share data, trends and insights in their State of Inbound Channel Marketing report. Leveraging the data from their clients and their clients’ channel partners use of the Averetek channel marketing automation platform, Averetek is uniquely positioned to analyze and share what works (and what doesn’t) in channel marketing.
Topics: Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the recent HP Global Partner Conference. Last Fall HP Inc. and HPE split into two separate companies, but they hosted their partner conferences together at the Boston Convention Center this week.
Topics: videocast, Channel Best Practices
By Amanda Hawkins, Marketing Director
Channel partnering doesn’t happen in a vacuum, and those folks working in the channel have some key go-to places for great content. Before I joined PartnerPath I was a bit foggy on what the partnering channel is, and thanks to great sources like these I (try to) stay in-the-know on all the latest partnering happenings. Whether it’s news, opinions or advice, I’ve bookmarked the following sites for their great content.
Topics: Channel Best Practices
