Practical Ways to Start (Without the Panic)
Artificial intelligence has officially entered the partner ecosystem conversation – and for many partner leaders, it’s unsettling.
03.05.26
Artificial intelligence has officially entered the partner ecosystem conversation – and for many partner leaders, it’s unsettling.
Topics: Partnering Tips
11.19.25
For years, technology vendors have wrestled with how best to engage global system integrators (GSIs). Giants like Deloitte, Accenture, TCS, and Infosys hold enormous sway with enterprise customers, but many vendors still struggle to define their true value.
Topics: Partnering Tips
In today’s high-pressure sales environment – where revenue targets soar while budgets tighten – technology vendors need to stay closer than ever to market signals. But how do you stay truly in touch when your go-to-market model depends on partners?
Topics: Partnering Tips
04.30.25
In our latest webinar, we dove into one of the hottest topics in the partner ecosystem: how to design, support, and evolve Managed Service Provider (MSP) partner programs. Hosted by PartnerPath CEO Diane Krakora and featuring special guest Philippe Bedard, VP of Cloud at Micrologic, the conversation covered everything from measuring partner performance to managing complex channel relationships. The webinar recording is worth a listen, but here are some key takeaways to get you started.
Topics: Partnering Tips, Industry Perspective
03.19.25
In today’s fast-paced business landscape, partnerships remain a critical component of go-to-market strategies. Yet, despite their potential for growth and competitive differentiation, many organizations are experiencing a disconnect between their stated commitment to partnerships and the actual investment in partner programs. The result? High turnover among partnering executives and an increasing demand to prove the tangible value of partnerships.
Topics: Partnering Tips, Industry Perspective
The partner ecosystem is evolving rapidly, and our latest research highlights a critical shift: vendors are laser-focused on sales-driven partnerships. But is this approach sustainable?
Topics: Partnering Tips
The partner landscape is transforming at an unprecedented pace. In our annual partnering webinar where we answered submitted questions, Diane Krakora and Jay McBain unpacked the trends redefining partnerships, from the rise of non-transactional incentives to the growing dominance of marketplaces. As partners take on multifaceted roles and buyers demand seamless, data-driven experiences, vendors must evolve to stay ahead. Here are the top 10 takeaways from their discussion that every partnering leader should know.
Topics: Partnering Tips
09.18.24
In the world of technology partnerships, vendors must constantly evolve to meet the needs of their go-to-market partners. As highlighted in our report, “The Partner Journey Through Partner Eyes,” vendors need to take specific, actionable steps to strengthen their relationships with solution providers at various stages of the partner journey. Below are six action items, one for each stage of the partner journey, to help vendors ensure they remain competitive and attractive to their partners.
Topics: Partnering Tips
“We must consider the complex inputs to get to the desired output.” This quote from our webinar guest Lisa Stifelman-Perry, Director, Global Partner Experience Operations at Splunk, A Cisco Company, sounds so simple and yet so many companies don’t properly plan ahead before selecting and implementing partner automation tools.
Topics: Partnering Tips
10.04.23
You would be shocked to know the variety of partner portal and PRM systems I’ve worked on, but one thing remains the same: the need for organization. There are many components to a PRM system: the back end, the front-end, the bi-directional sync to multiple other systems. On top of that, there are different individuals, business units and management levels that must come together to ensure a well-updated, easy-to-use, one stop place for partner engagement. Maintaining a successful PRM system may feel like a moving target, but with some organization, you can be a hero to partners and give them a good experience. Here are my top 3 tips for a successful PRM:
Topics: Partnering Tips
