Talk to Us

Blog

PartnerPath Marketing

Recent Posts

Tech Channel Video Cast: Forrester Wave on TCMA

05.23.18

This week PartnerPath CEO Diane Krakora is joined by Jay McBain, Principal Analyst - Global Channels at Forrester to discuss the recent Wave research on Through Channel Marketing Automation.

Topics: videocast

"How do we compare to the industry benchmark?"

05.10.18

We've all heard this question thrown around in meetings, video calls and Slack chats. Whether you're discussing ROI, KPIs, MDF or G.O.A.T., folks always want to know how they compare to the other gal. The partnering world is no exception. Knowing what your channel competitors and compatriots are doing with their partner programs may help guide your own programs.

Topics: Channel Best Practices

Tech Channel Video Cast: Channel Partners Conference Insights

04.27.18

This week PartnerPath CEO Diane Krakora is joined by Steven Kellam, VP of Strategic Alliances at 360Insights to discuss key insights from the Channel Partners Conference & Expo.

Topics: videocast

Tech Channel Video Cast: Adding personalization to your partnering

03.22.18

This week PartnerPath Principals Diane Krakora and Carol Neslund, discuss our latest webinar on Partnering is Personal.

Topics: videocast

Tech Channel Video Cast: How to Be a Better Boss

03.15.18

This week Diane Krakora, CEO of PartnerPath is joined by Carol Neslund, Principal at PartnerPath to discuss our latest webinar on 5 Ways to Be a Better Boss .

Topics: videocast

What's the deal with the data?

03.12.18

A Shortcut to the Top 6 Takeaways in the 2018 State of Partnering

The maturity of partner programs has changed greatly in the twelve years we’ve studied channel ecosystem trends. As an industry, we are far from perfect but continue to improve every year. We believe the survey, data collection, partner and vendor interviews and subsequent analysis represented in our annual State of Partnering is important to advancing the development of channels. Industry trends, challenges, best practices and benchmark data help prepare our clients for success with their channel ecosystems. The data in this report will help you perfect your partnering – elevating your partner engagement, sales and profitability.

Topics: Featured, Channel Best Practices

Tech Channel Video Cast: Meet Carol

03.06.18

This week Diane Krakora, CEO of PartnerPath is joined by Carol Neslund, Principal at PartnerPath to discuss what brought her to her new role at PartnerPath, her channel background, skill sets and our new service offerings .

Topics: videocast

Tech Channel Video Cast: 3 Predictions for 2018

02.27.18

This week Diane Krakora, CEO of PartnerPath, summarizes three changes coming to our channel ecosystem from the 2018 predictions webinar

Topics: videocast

Will the Transition to Cloud Ever be Finished?

02.05.18

We invited Jay McBain, Principal Analyst for Global Channels at Forrester and Chris Cleary, Practice Director, Channel Sales at Sirius Decisions to join Diane Krakora, CEO of PartnerPath in a 2018 predictions discussion. Our first question was: will we ever stop talking about cloud? After seven years, we’re all getting little tired of this word. When is it going to become the norm, and we're not actually going to call it cloud or on-demand or subscription model?

Topics: Channel Best Practices

Tech Channel Video Cast: Agent Model for As-a-Service Offerings

12.06.17

This week, host Diane Krakora, CEO of PartnerPath is joined by Chris Rimer, Vice President of IBM's North America Cloud Ecosystem to discuss the diverse partner types and models that help grow IBM's sales and support across a wide array of as-a-service offerings.

Topics: videocast