This week PartnerPath Principals Diane Krakora and Carol Neslund, discuss our summer education series on "Lessons in Leadership." Carol hosted the series in July and early August with a goal to help you 'become a better boss,' the four sessions included: (1) Become a good communicator; (2) Coach for your team to succeed; (3) Confronting nonperformance; (4) Leveraging power and influence productively.
Topics: videocast
No matter the product or solution, all companies must perform marketing activities and so must their partners. How are vendors helping their partners create successful marketing campaigns and how do co-marketing activities function? The answers vary from company to company and year to year. Take a look at the trends emerging from 2017 and evaluate whether any changes to your partner marketing processes might be beneficial in 2018 and beyond.
Topics: Channel Best Practices
All channel professionals care deeply about partner program elements. Perhaps you're one of the channel professionals who spend weeks, months and years designing and re-designing programs. You benchmark the industry, assess your programs against your competitors and plot enhancements and updates years in advance, aligning training and certification with co-marketing, deal registration, co-selling activities
Topics: Channel Best Practices
This week PartnerPath CEO Diane Krakora is joined by Jay McBain, Principal Analyst - Global Channels at Forrester to discuss the recent Wave research on Through Channel Marketing Automation.
Topics: videocast
We've all heard this question thrown around in meetings, video calls and Slack chats. Whether you're discussing ROI, KPIs, MDF or G.O.A.T., folks always want to know how they compare to the other gal. The partnering world is no exception. Knowing what your channel competitors and compatriots are doing with their partner programs may help guide your own programs.
Topics: Channel Best Practices
This week PartnerPath CEO Diane Krakora is joined by Steven Kellam, VP of Strategic Alliances at 360Insights to discuss key insights from the Channel Partners Conference & Expo.
Topics: videocast
This week PartnerPath Principals Diane Krakora and Carol Neslund, discuss our latest webinar on Partnering is Personal.
Topics: videocast
This week Diane Krakora, CEO of PartnerPath is joined by Carol Neslund, Principal at PartnerPath to discuss our latest webinar on 5 Ways to Be a Better Boss .
Topics: videocast
03.12.18
The maturity of partner programs has changed greatly in the twelve years we’ve studied channel ecosystem trends. As an industry, we are far from perfect but continue to improve every year. We believe the survey, data collection, partner and vendor interviews and subsequent analysis represented in our annual State of Partnering is important to advancing the development of channels. Industry trends, challenges, best practices and benchmark data help prepare our clients for success with their channel ecosystems. The data in this report will help you perfect your partnering – elevating your partner engagement, sales and profitability.
Topics: Featured, Channel Best Practices
03.06.18
This week Diane Krakora, CEO of PartnerPath is joined by Carol Neslund, Principal at PartnerPath to discuss what brought her to her new role at PartnerPath, her channel background, skill sets and our new service offerings .
Topics: videocast
