--- title: PartnerPath Channel Blog | PartnerPath Marketing (5) description: (5) --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Blog ## PartnerPath Marketing ### Recent Posts [### Latest post: ## The Partner Tech Playbook: What to Fix First Read Post ](https://www.partner-path.com/blog/the-partner-tech-playbook-what-to-fix-first) [### Featured post: ## What is Comp Neutrality and why does it matter? Read Post ](https://www.partner-path.com/blog/comp-neutrality-and-why-it-matters) [Channel Best Practices ](https://www.partner-path.com/blog/topic/channel-best-practices) [News & Programs ](https://www.partner-path.com/blog/topic/news-and-programs) [Videocasts ](https://www.partner-path.com/blog/topic/videocast) ## [Tech Channel Video Cast: How to Be a Better Boss](https://www.partner-path.com/blog/how-to-be-a-better-boss) 03.15.18 This week [Diane Krakora](https://www.partner-path.com/company/about), CEO of PartnerPath is joined by [Carol Neslund](https://www.linkedin.com/in/carolgilesneslund/), Principal at PartnerPath to discuss our latest webinar on [5 Ways to Be a Better Boss](https://www.partner-path.com/watch-our-march-2018-webinar-be-a-better-boss) . [Read More ](https://www.partner-path.com/blog/how-to-be-a-better-boss) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/how-to-be-a-better-boss#comments-listing) Topics: [videocast](https://www.partner-path.com/blog/topic/videocast) ## [What's the deal with the data?](https://www.partner-path.com/blog/the-deal-with-the-data) 03.12.18 ## A Shortcut to the Top 6 Takeaways in the 2018 State of Partnering The maturity of partner programs has changed greatly in the twelve years we’ve studied channel ecosystem trends. As an industry, we are far from perfect but continue to improve every year. We believe the survey, data collection, partner and vendor interviews and subsequent analysis represented in our annual **State of Partnering** is important to advancing the development of channels. Industry trends, challenges, best practices and benchmark data help prepare our clients for success with their channel ecosystems. The data in this report will help you perfect your partnering – elevating your partner engagement, sales and profitability. [Read More ](https://www.partner-path.com/blog/the-deal-with-the-data) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/the-deal-with-the-data#comments-listing) Topics: [Featured](https://www.partner-path.com/blog/topic/featured), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices) ## [Tech Channel Video Cast: Meet Carol](https://www.partner-path.com/blog/meet-carol-neslund) 03.06.18 This week [Diane Krakora](https://www.partner-path.com/company/about), CEO of PartnerPath is joined by [Carol Neslund](https://www.linkedin.com/in/carolgilesneslund/), Principal at PartnerPath to discuss what brought her to her new role at PartnerPath, her channel background, skill sets and [our new service offerings](https://www.partner-path.com/services) . [Read More ](https://www.partner-path.com/blog/meet-carol-neslund) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/meet-carol-neslund#comments-listing) Topics: [videocast](https://www.partner-path.com/blog/topic/videocast) ## [Tech Channel Video Cast: 3 Predictions for 2018](https://www.partner-path.com/blog/3-predictions-from-wrap-up-webinar) 02.27.18 This week [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, summarizes three changes coming to our channel ecosystem from the [2018 predictions webinar](https://www.partner-path.com/watch-the-december-2017-3-experts-chat-channel-trends) [Read More ](https://www.partner-path.com/blog/3-predictions-from-wrap-up-webinar) 1 Comment [Click here to read/write comments](https://www.partner-path.com/blog/3-predictions-from-wrap-up-webinar#comments-listing) Topics: [videocast](https://www.partner-path.com/blog/topic/videocast) ## [Will the Transition to Cloud Ever be Finished?](https://www.partner-path.com/blog/will-the-transition-to-cloud-ever-be-finished) 02.05.18 We invited Jay McBain, Principal Analyst for Global Channels at Forrester and Chris Cleary, Practice Director, Channel Sales at Sirius Decisions to join Diane Krakora, CEO of PartnerPath in a 2018 predictions discussion. Our first question was: will we ever stop talking about cloud? After seven years, we’re all getting little tired of this word. When is it going to become the norm, and we're not actually going to call it cloud or on-demand or subscription model? [Read More ](https://www.partner-path.com/blog/will-the-transition-to-cloud-ever-be-finished) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/will-the-transition-to-cloud-ever-be-finished#comments-listing) Topics: [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices) ## [Tech Channel Video Cast: Agent Model for As-a-Service Offerings](https://www.partner-path.com/blog/agent-model-for-as-a-service-offerings) 12.06.17 This week, host [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath is joined by [Chris Rimer](https://www.linkedin.com/in/chrisrimer/), Vice President of [IBM](https://www.ibm.com/cloud/partners)'s North America Cloud Ecosystem to discuss the diverse partner types and models that help grow IBM's sales and support across a wide array of as-a-service offerings. [Read More ](https://www.partner-path.com/blog/agent-model-for-as-a-service-offerings) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/agent-model-for-as-a-service-offerings#comments-listing) Topics: [videocast](https://www.partner-path.com/blog/topic/videocast) ## [Tech Channel Video Cast: Digital Marketing Initiatives for Partners](https://www.partner-path.com/blog/digital-marketing-initiatives-for-partners) 11.18.17 This week, host [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath is joined by [Meaghan Sullivan](http://www.linkedin.com/in/meaghansullivan1/), Vice President of Global SME & Partner Marketing at [SAP](https://www.sap.com/index.html) to discuss the digital marketing initiatives SAP is undertaking to help channel partners be successful driving demand. [Read More ](https://www.partner-path.com/blog/digital-marketing-initiatives-for-partners) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/digital-marketing-initiatives-for-partners#comments-listing) Topics: [videocast](https://www.partner-path.com/blog/topic/videocast) ## [Align channel roles to the partner lifecycle](https://www.partner-path.com/blog/align-channel-roles-to-the-partner-lifecycle) 10.25.17 Through our many client engagements and vendor interviews on this topic, we believe it has become imperative to establish and refine partner management roles to match and support the phases of the partner development lifecycle. We identify the lifecycle in five steps: Attract, Engage, Enable, Ramp and Manage. Ideally, organizations shouldn’t be dumping Channel Account Managers in lieu of Partner Development Managers. Instead, these two roles should be working in concert for maximum engagement throughout the partner lifecycle. [Read More ](https://www.partner-path.com/blog/align-channel-roles-to-the-partner-lifecycle) 1 Comment [Click here to read/write comments](https://www.partner-path.com/blog/align-channel-roles-to-the-partner-lifecycle#comments-listing) Topics: [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices) [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription)