This week, host Diane Krakora, CEO of PartnerPath is joined by Meaghan Sullivan, Vice President of Global SME & Partner Marketing at SAP to discuss the digital marketing initiatives SAP is undertaking to help channel partners be successful driving demand.
Topics: videocast
Through our many client engagements and vendor interviews on this topic, we believe it has become imperative to establish and refine partner management roles to match and support the phases of the partner development lifecycle. We identify the lifecycle in five steps: Attract, Engage, Enable, Ramp and Manage. Ideally, organizations shouldn’t be dumping Channel Account Managers in lieu of Partner Development Managers. Instead, these two roles should be working in concert for maximum engagement throughout the partner lifecycle.
Topics: Channel Best Practices
