Good PRM Tools Help Turn Your PAMs Into Rockstars
By Chris Smith, Vice President of Technology
Is your PRM solution (if you have one) built to turn your Partner Account Managers (PAMs) into rockstars? PAMs (or Channel Account Managers – CAMs) are the face of your company to your partners. According to our 2016 State of Partnering Report, the preferred way a partner would like to interact with their vendor is through a Partner Account Manager.