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4 Ways Automation Streamlines PAM Activity

07.20.16

Good PRM Tools Help Turn Your PAMs Into Rockstars

By Chris Smith, Vice President of Technology

Is your PRM solution (if you have one) built to turn your Partner Account Managers (PAMs) into rockstars? PAMs (or Channel Account Managers – CAMs) are the face of your company to your partners. According to our 2016 State of Partnering Report, the preferred way a partner would like to interact with their vendor is through a Partner Account Manager.

Topics: Channel Best Practices, PRM

PRM is for partners, don't make it too spicy

06.16.16

By Chris Smith, Vice President of Technology

I really enjoy cooking and I do most of the cheffing in our household. I also happen to love spicy food and often cook spicy dishes. Recently, we had friends over for dinner and I made a new recipe, sampling the dish throughout its preparation, and to my taste it was expertly seasoned. But alas, I wasn’t the only one eating the meal. I subjected my guests to dinner that was too spicy!

Topics: Channel Best Practices, PRM

6 Questions to Ask When Evaluating a Technology

05.11.16

By Chris Smith, VP of Technology

When you're shopping for a critical new business solution, do you know the right questions to ask a technology vendor? Should you ask about the programming language or focus on customization requirements? If the product or service is vital to the success of your company, take some time and put together a hit list of answers you need  before you can make your purchase. Here are a few good questions to get you started with any new technology vendor.

Topics: PRM

Tech Channel Video Cast: The Portal is Not a Program

04.22.16

Separate the tool from the structure.

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about a question Diane has been asked several times lately, "What's the different between a portal and a program?"

Topics: videocast, PRM

Deal Registration: 10 Ways Automation Will Improve Your Program

01.06.16

By Diane Krakora, CEO

Topics: Partnering Tips, Channel Best Practices, Industry Perspective, PRM