Blog

Never underestimate the power of communication.

By Chris Smith, VP of Technology

PRM stands for Partner Relationship Management and is a critical set of tools for companies hoping to engage and empower their channel partners. Whether it’s family, friends, co-workers, customers, partners or the over-achieving neighbor down the street, all relationships are unique and above all, challenging. But the good ones, the thriving relationships, are built around these four things:

Good PRM Tools Help Turn Your PAMs Into Rockstars

By Chris Smith, Vice President of Technology

Is your PRM solution (if you have one) built to turn your Partner Account Managers (PAMs) into rockstars? PAMs (or Channel Account Managers – CAMs) are the face of your company to your partners. According to our 2016 State of Partnering Report, the preferred way a partner would like to interact with their vendor is through a Partner Account Manager.

By Chris Smith, Vice President of Technology

I really enjoy cooking and I do most of the cheffing in our household. I also happen to love spicy food and often cook spicy dishes. Recently, we had friends over for dinner and I made a new recipe, sampling the dish throughout its preparation, and to my taste it was expertly seasoned. But alas, I wasn’t the only one eating the meal. I subjected my guests to dinner that was too spicy!