Three takeaways from my discussion with a solution provider.
Webinars are not just a great chance for us to provide our audience with great content, but they can be a chance for me to catch up with channel friends. Recently, I had an insightful conversation with Dominic Grillo, President of Atrion Communications (now part of Aurora) about how his organization decides to bring on a new vendor and the rough patches of getting started. He brought 30 years of experience to our chat and I found much of the conversation helpful for vendors looking to successfully launch a new solution provider. Three things really stood out: