Get ahead of the competition in partner engagement and increase market share.
Outcome: Discover how leading organizations engage, empower, and oversee their partnerships.
Cost: ~$20,000–$45,000 depending upon the number of companies and the number of program elements included in the benchmark.
Time to completion: 4-5 weeks
Summary of Actions:
- Review industry & competitive programs
- Include at least 4 product/market relevant vendors chosen by the client.
- Benchmark will include multiple other leading vendors engaging partners aligned with the client’s partnering maturity.
- Gather information from public sources, employees and partners.
- We have NDAs with most vendors: all insights presented will be gathered from public sources.
- Gather how they are engaging, empowering, and managing partners. For example:
- Program segmentation
- Expectations at different program levels
- Benefits at program levels
- Present industry benchmark findings (deliverable)
- Amalgamation of findings from the partner programs of the companies included in the benchmark. We will not present the program details of each company benchmarked in a full matrix as we won’t be able to collect every partner program element across all the different program levels for every benchmark company.
- You will get insights and examples into specifically what benchmark companies are doing for their partner programs.
Deliverables
- Insights across partner engagement elements and industry peers
- Benchmark insights will be presented in aggregate
- Examples provided where appropriate
“An outside-in perspective to a new ecosystem for our company helped bring our people on board to build out an engagement model that aligned with the industry benchmark."
– Jason Fitzgerald, OneStream
“We did a slightly smaller benchmark in-house last year and, although received well, led to little change. Having an outside subject matter expert provide a deeper level of industry insight has already led to internal discussions about changes to our handling of our partner ecosystem."
– Brett Oliker, OutSystems
