--- title: "Tech Channel Video Cast: IBM PartnerWorld 2017" description: Charlene O'Hanlon & Diane Krakora chat about some of what Diane heard at this week's IBM PartnerWorld Leadership Conference, held February 13-16 in Las Vegas. image: http://www.partner-path.com/hubfs/blog-files/2017/TCVC/TCVC-2-17-17.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: IBM PartnerWorld 2017 ### 02.17.17 ### Share: ![TechChannelVideoCast.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast.png?width=560&height=315&name=TechChannelVideoCast.png "TechChannelVideoCast.png")This week hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, chat about some of what Diane heard at this week's IBM PartnerWorld [Leadership Conference](https://www-356.ibm.com/partnerworld/wps/servlet/ContentHandler/partnerworld-leadership-conference), held February 13-16 in Las Vegas. This year's event included lots of talk about two major product groups: cognitive and cloud. Diane noted that IBM is working to unify their messaging but some partners are perhaps not sure what to sell in this new cognitive and cloud era. What challenges does IBM face as they try to recruit new partners to sell new solutions? Do they face a brand issue in recruiting new partners? Listen as Charlene and Diane ponder these questions, then tell us what you think of the IBM partner conference. [![Recording & Slides: People Affecting Partner Experience](https://no-cache.hubspot.com/cta/default/361854/67800123-adf5-4315-a458-0194b0311c1b.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/67800123-adf5-4315-a458-0194b0311c1b) | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg?width=120&height=154&name=charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath**  | Topics: [News and Programs](https://www.partner-path.com/blog/topic/news-and-programs), [videocast](https://www.partner-path.com/blog/topic/videocast) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2017-02-17T17:27:00.000Z", "headline" : "Tech Channel Video Cast: IBM PartnerWorld 2017", "image" : [ "//www.partner-path.com/hubfs/blog-files/2017/TCVC/TCVC-2-17-17.png" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/tech-channel-video-cast-ibm-partnerworld-2017", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```