This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the age old question of "why do we develop channels anyway?"
In the digital age where the customers buying journey is mostly self driven through digital means (ie Google searching), why should technology companies continue to invest in building indirect channels? Aren't channel partners just a nuisance and a huge cost?
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| Charlene O'Hanlon, Editor & Writer | Diane Krakora, CEO at PartnerPath |
