--- title: "Tech Channel Video Cast: Rubik's Cube of Partner Engagement" description: Discussion on how to manage multiple partner types with various channel engagement models. image: https://www.partner-path.com/hubfs/blog-files/2017/TCVC/Screen%20Shot%202017-10-02%20at%207.47.19%20AM.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: Rubik's Cube of Partner Engagement ### 10.03.17 ### Share:  ![TechChannelVideoCast.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast.png?width=560&height=315&name=TechChannelVideoCast.png "TechChannelVideoCast.png")This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, recap the complexities of managing multiple channel models. We summarize some of the conversation and challenges highlighted on the webinar for managing multiple channel models.  It's a rubik's cube of options between partner types (SI, MSP, VAR, ISV) and transaction models (direct, distribution, aggregator) and engagement models (resale, referral, bundle, OEM).   And for more, download the recordings and slides from the webinar we did on this topic: [![Watch: How to Manage Multiple Channel Models](https://no-cache.hubspot.com/cta/default/361854/deffbe8c-996d-4022-bae4-4a2bc1ba78f3.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/deffbe8c-996d-4022-bae4-4a2bc1ba78f3)   | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg?width=120&height=154&name=charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath**  | Topics: [videocast](https://www.partner-path.com/blog/topic/videocast) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2017-10-03T16:43:00.000Z", "headline" : "Tech Channel Video Cast: Rubik's Cube of Partner Engagement", "image" : [ "https://www.partner-path.com/hubfs/blog-files/2017/TCVC/Screen%20Shot%202017-10-02%20at%207.47.19%20AM.png" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/rubiks-cube-of-partner-engagement", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```