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Tech Channel Video Cast: Are MSP's Customers or Partners?


 TechChannelVideoCast.pngThis week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss whether Managed Service Providers should be considered channel partners or customers

As more technologies are consumed as services, companies that offer technologies as a managed service to their end-customers are becoming more popular as channel partners. For years we've seen MSPs -- companies that remotely manages a customer's IT infrastructure -- as channel partners.  Now, as those MSPs are bundling the technologies into their own branded offering (instead of putting forth the vendor brand to the end customer) we are hearing many vendors begin to consider these companies as customers instead of channel partners. Watch the discussion and let us know what you think:

And for more insights on channel trends:

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Charlene-O'Hanlon-headshot Diane Krakora headshot
Charlene O'Hanlon, Editor & Writer Diane Krakora,
CEO at PartnerPath 

Topics: videocast

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