This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss why, when and how to gather channel partner feedback.
As school starts back up and the weather cools off, many hardware, software and services vendors begin thinking about how they are going to revamp their channel partner programs and frameworks to be launched in the new year. Part of this yearly ritual involves gathering partner feedback into what's working well and not so well. We discuss 5 ways to get the partners input (with varying degrees of effort, anonymity and depth):
- Feedback button on the partner portal
- Survey to gather partner input
- Blind study to benchmark partners satisfaction and profitability
- Partner Advisory Council
- Roll up feedback from Partner Account Manager conversations
And for more insights on channel trends:
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| Charlene O'Hanlon, Editor & Writer | Diane Krakora, CEO at PartnerPath |
