There has been a spurt of consolidation within the partner automation industry (portals, PRM, channel marketing automation) recently as well as several new entrants into this market. We discuss where all this is going and a the future of PRM as we know it.
- How the consolidation affects the market
- Why we are seeing vendors with new solutions around partner collaboration, deal registration and portals
- Is a solution from one vendor better than best of breed from several vendors, knitted together
- The solution providers expectations for partner automation solutions
|Scott Salkin, Founder & CEO at Allbound||Diane Krakora,
CEO at PartnerPath