This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss 5 things channel programs people can be doing now to prepare for a new program year.
As business starts back up after the summer slow down many partner programs and channel sales people are beginning to prepare (aka freak out) for a new program year. We discuss five things you can be doing now to get a jump start on designing new program enhancements:
- Survey to gather partner input
- Benchmark against industry peer group
- Study partner profitability by partner type
- Clean partner database
- Plan partner communications and messaging
And for more insights on channel trends:
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| Charlene O'Hanlon, Editor & Writer | Diane Krakora, CEO at PartnerPath |
