--- title: "Tech Channel Video Cast: Agent Model for As-a-Service Offerings" description: Watch our short Tech Channel Video Cast with Diane Krakora of PartnerPath and Chris Rimer of IBM Cloud Channel Ecosystem on creating an Agent model for an as-a-service offering. image: https://www.partner-path.com/hubfs/blog-files/2017/TCVC/Screen%20Shot%202017-12-06%20at%2011.05.20%20AM.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: Agent Model for As-a-Service Offerings ### 12.06.17 ### Share: ![TechChannelVideoCast.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast.png?width=560&height=315&name=TechChannelVideoCast.png "TechChannelVideoCast.png")This week, host [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath is joined by [Chris Rimer](https://www.linkedin.com/in/chrisrimer/), Vice President of [IBM](https://www.ibm.com/cloud/partners)'s North America Cloud Ecosystem to discuss the diverse partner types and models that help grow IBM's sales and support across a wide array of as-a-service offerings. From infrastructure and platform as-a-service to cloud integration middleware, analytics and Watson, IBM has a vast array of cloud based solutions. Chris and Diane discuss how to engage diverse partner types, including ISVs, GSIs, VADs and traditional resellers in growing sales and extending support for customers. One trend is the development of an Agent program – not to be confused with an Influencer program. Watch our 10 minute video chat! Want more thought leadership and industry benchmark information? Check out our latest research report: [![The 6 Pillars of Partner Experience](https://no-cache.hubspot.com/cta/default/361854/af218a49-dfad-443a-b353-0c43b554a3f9.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/af218a49-dfad-443a-b353-0c43b554a3f9) | ![Chris-Rimer-120-154.jpg](https://www.partner-path.com/hubfs/webinars/Headshots/Chris-Rimer-120-154.jpg) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Chris Rimer, ***VP, North America Cloud Ecosystem *at **IBM** | **Diane Krakora, ***CEO* at **PartnerPath** | Topics: [videocast](https://www.partner-path.com/blog/topic/videocast) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "PartnerPath Marketing", "url" : "https://www.partner-path.com/blog/author/partnerpath-marketing" }, "datePublished" : "2017-12-06T19:08:59.000Z", "headline" : "Tech Channel Video Cast: Agent Model for As-a-Service Offerings", "image" : [ "https://www.partner-path.com/hubfs/blog-files/2017/TCVC/Screen%20Shot%202017-12-06%20at%2011.05.20%20AM.png" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/agent-model-for-as-a-service-offerings", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```