Without giving away any secrets (read the report!) we spend about 10 minutes talking about the recent Forrester Wave report on Through Channel Marketing Automation (TCMA):
- Why is TCMA separate from PRM? Is there a benefit of ‘best of breed’ versus full suite?
- Do you predict TCMA remaining separate?
- What key pieces of functionality are critical for great TCMA?
- What are the innovators doing?
- Were there any surprises?
- It was a fairly busy field of 15 vendors – any recommendations for companies evaluating these technologies?
What are your favorite TCMA features? Let us know.
|Jay McBain, Principal Analyst - Global Channels at Forrester||Diane Krakora,
CEO at PartnerPath