PARTNERING ASSESSMENT

Get clarity on your partnering strengths, weaknesses, challenges, and opportunities.

Outcome: Ensure planned construct aligns with industry peers and trends.

Cost: ~$20,000–$40,000 depending upon the partner types and partnering framework elements assessed.

Time to completion: 5-6 weeks

Summary of Actions:

1. Review existing partnering materials
   • Market and partnering position
   • Partnering strategy and planning documents
2. Interview up to 8 internal key stakeholders
3. Interview ~12 partners
   • 8 partners from client
   • 4 partners working with industry leaders
4. Assess current and planned engagement elements / policies, for example:
   • Program segmentation
   • Expectations at different program levels
   • Benefits at program levels
5. Highlight areas of strength and opportunities to improve on current and planned partner program  based on current partnering maturity, market standing and goals for two years out.
   • Assessment will indicate: on par with industry peer group; behind industry peer group; or industry leading.

Deliverables

• How the client’s current and planned partner framework compares to the industry benchmark group: behind, on-par, ahead.

"Great insights into our partner program versus competitors (aggregated) with enough 'what you should do next' suggestions to keep us busy."
– Brett Oliker, Laceworks

"Great investment. It helped our team identify the gaps with our current partner program, gave actionable recommendations for how to grow, and most importantly did two things. First, it helped with focus on our biggest gaps. Second, there were numerous gems that helped get our internal team aligned on how to think about things."
– Chris Trudeau, Highspot