--- title: Partner Profile & Value Proposition description: Maximize partner traction with tailored partner profiles and value proposition. Target the right partners more effectively. --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # PARTNER PROFILES & VALUE PROPOSITION ## Gain more traction with partners. Outcome: Target the right partners with the right message Cost: ~$20,000–$40,000 depending upon the number of target customer segments and partner types Time to completion: 5-6 weeks --- ### Summary of Actions:![Profile-Value-Prop](https://www.partner-path.com/hs-fs/hubfs/Profile-Value-Prop.jpg?width=260&height=528&name=Profile-Value-Prop.jpg) 1. Gather background information 1. Market and partnering position 2. Partnering strategy and planning documents 2. Interview up to 8 internal key stakeholders 3. Interview ~ 12 partners 1. 8 partners from client 2. 4 partners working with industry leaders 4. Describe the partners’ expected role in the sales and service cycles and what the client will do 5. Define the partner profile for the primary target customer segment 1. What type of partner services for target customers 2. Define the attributes of potential channel partners (profiles) 3. Potential uniqueness across market maturity 6. Create a partner profile scorecard 7. Identify the value exchange 1. Engagement expectations partners have of client 2. The opportunity or attraction for the target partners to work with client ### Deliverables - Characteristics of potentially successful partners aligned with the target customer segment - Partner value proposition messaging: Why partner with you > “*PartnerPath’s outside perspective was invaluable in this initiative as we were up against a lot of preconceived beliefs, unique (to Workday) biases, and history. I also really appreciated having thought partners as we worked through some foundational concepts." > *– Matt Morris, Workday   ### Contact us to design a scope of work that aligns with your needs. [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) [![5 Healthier Partner Program Habits Discover data-driven insights and actionable strategies to strengthen your partner program. See Benchmark Data](https://no-cache.hubspot.com/cta/default/361854/43762dfa-7d20-49b8-99d6-1318cca4e96f.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/43762dfa-7d20-49b8-99d6-1318cca4e96f) [![Channel Experts in Your Inbox We've got more to say and we post it in the blog. Read endless thoughts on partners and the channel. Read Our Blog](https://no-cache.hubspot.com/cta/default/361854/dfda3f7b-c8f6-43b0-aa5f-2de001ca45cf.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/dfda3f7b-c8f6-43b0-aa5f-2de001ca45cf) [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription)