Activate partners with strategic marketing plans and detailed guidance.
Outcome: Get partners driving demand through effective marketing activities.
Cost: ~$25,000 - $50,000 dependent on the scope of execution
Time to completion: ~5 weeks
Summary of Actions:
- Multiple discussions with corporate marketing
- Conversations with 10 current partners on opportunity to increase marketing for client solutions
- Prioritize partner marketing activities by quarter, by solution, region and audience
- Through-partner marketing
- With-partner marketing
- To-partner marketing
- Based on the plan and client internal resources available. We can help execute things such as:
- Develop a digitally focused ‘campaign-in-a-box’ for partners to leverage
- We can also help the partners execute the campaign leveraging their MDF
- Partner facing playbook ‘Partner Marketing Engagement Blueprint’
- Communications plan and materials
- How and when to communicate the new program(s) availability to partners
- Announcing programs are coming (co-sell, innovate, potentially services)
- Communicating the launch of programs
- Across audiences: internally, analysts, partners
- Develop materials for announcement and launch
deliverables
- Prioritized partner marketing plan
- Processes, materials and partner marketing campaigns ready for partner use
“PartnerPath was amazing in the work they did. They understood the requirements clearly and delivered quickly and on target. Our team only found minor points to provide feedback. The material created will be the foundation of our marketing enablement structure for TIBCO partners.”
– Susan Beaver, Senior Director Global Partner Program, Success and Operations, TIBCO
