Execute a PAC event resulting in a prioritized list of partner-recommended initiatives.
Outcome: Unbiased feedback from partners on the effectiveness of engaging with you.
Cost: ~$25,000–$35,000 for the first event and ~$20,000 for additional regional events. Travel costs added for in-person events and $2,000 for international travel time.
Time to completion: 5-6 weeks
Summary of Actions:
- Create agenda – meeting topics and timing
- Gather input from two key internal stakeholders per regional PAC
- Interview two partner attendees per regional for additional insights
- Conduct survey with all partner attendees for agenda priorities
- Prepare partner attendees to set expectations
- Prepare internal attendees
- Manage time and agenda during the meeting
- Lead partner feedback and discussion sessions
- Approximately two hours of sessions and read out
- Discuss and debate issues
- Brainstorm potential solutions
- Prioritize potential solutions
- Prepare feedback for the internal teams
- Produce notes from entire Partner Advisory Council session
- Executive summary of partner feedback sessions
“Having a third-party moderator really allows for us to openly express our thoughts!”
– Mark Melvin, CTO, ePlus (VMware PAC member)
"The ability for our Partners to speak candidly and unfiltered to PartnerPath allowed our executive team to truly understand the opportunities and roadblocks in the business. We received salient soundbites and actionable suggestions to improve the relationship and momentum for our partners."
– Stacey Conner, ServiceNow
