The spotlight of accountability is moving through organizations and landing on channel. This need for insights into more than just channel revenue is creating a need for better metrics. What is good data, bad data, effective data? Charlene asks whether there is opportunity for data to become part of a managed service offering and Diane comments on the need for proactive data gathering. What problems can be solved (or found out) with the right data? Take a listen.
What data do you collect to gain insights on the return from your channel? Leave a comment below.
| Charlene O'Hanlon, Editor & Writer | Diane Krakora, CEO at PartnerPath |