Tech Channel Video Cast: Teach Partner Marketing

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about some of their primary takeaways from our recent webinar, "7 Ways to Grow Sales Through Partner Marketing." Special guests Lisa Penn from SAP and Mike Moore from Averetek shared their perspectives.

Charlene especially notes that it's important to not only help partners do marketing, but it's important to teach them how to sell themselves. Diane emphasized this focus on "teach" and the need to create a differentiated value proposition. Branding was another topic that jumped out to Diane and Charlene. They discuss this as well as what elements may have been left off our list in a quick 8-minute chat. Take a listen!