Tech Channel Video Cast: 5 To Do's for Back-to-Business

 This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss 5 things channel programs people can be doing now to prepare for a new program year.

As business starts back up after the summer slow down many partner programs and channel sales people are beginning to prepare (aka freak out) for a new program year. We discuss five things you can be doing now to get a jump start on designing new program enhancements:

• Survey to gather partner input
• Benchmark against industry peer group
• Study partner profitability by partner type
• Clean partner database
• Plan partner communications and messaging

And for more insights on channel trends: