State of Partnering Trend: The Vendor/Partner Power Shift

Watch the webinar recording

Hear partner input on data around who has more power in the channel – vendors or partners?

Leveraging data from our 2016 State of Partnering Study, listen to our discussion to how and why channel partners will have all the power in the future vendor-channel relationship.

Gone are the days where companies charged solution providers big money to enter the “strategic partner” program level. In the channel ecosystem of the future, the solution providers have all the power. What do you need to know and do to be well positioned in this power shift?

The discussion covers a breadth of topics including:

  • How partners classify themselves
  • The most strategic partner types to vendors
  • Partners’ role in the sales and satisfaction cycle
  • Eroding lines between vendor and solution provider
Diane Krakora headshot Host Diane Krakora, CEO at PartnerPath
tc-doyle-120-154.jpg Guest Panelist T.C. DoyleSenior Content Director of Channel Brands at Penton
paul-cronin-BW-120-154.jpg Guest Panelist Paul Cronin, Senior Vice President, Partner at Atrion

By the power of ...

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff