State of Partnering Trend: The Vendor/Partner Power Shift

Watch the webinar recording

Hear partner input on data around who has more power in the channel – vendors or partners?

Leveraging data from our 2016 State of Partnering Study, listen to our discussion to how and why channel partners will have all the power in the future vendor-channel relationship.

Gone are the days where companies charged solution providers big money to enter the “strategic partner” program level. In the channel ecosystem of the future, the solution providers have all the power. What do you need to know and do to be well positioned in this power shift?

The discussion covers a breadth of topics including:

  • How partners classify themselves
  • The most strategic partner types to vendors
  • Partners’ role in the sales and satisfaction cycle
  • Eroding lines between vendor and solution provider
Diane Krakora headshot Host Diane Krakora, CEO at PartnerPath
tc-doyle-120-154.jpg Guest Panelist T.C. DoyleSenior Content Director of Channel Brands at Penton
paul-cronin-BW-120-154.jpg Guest Panelist Paul Cronin, Senior Vice President, Partner at Atrion

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“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP