Trends, Truths & What’s Next

Two perspectives. One candid conversation. All the trends you need for 2026.

Watch our favorite webinar of the year — the annual, no-script, no-nonsense partnering trends conversation with Jay McBain (Chief Analyst, Channels, Partnerships & Ecosystems at Omdia) and Diane Krakora (Principal, PartnerPath). 

Jay spends his days talking partnerships from the 30,000-foot strategic view, while Diane lives in the 1,000-foot, in-the-weeds realities of partner programs. Together, they break down what’s actually happening across the ecosystem — and what it means for you heading into 2025.

They dig into the trends shaping partner success, including:

• Partnering KPIs: how to measure if you’re doing well
• Marketplaces: why not all platforms are created equal

• Partner Services: strategies to drive pull-through

• MSPs: how their business models are shifting

• AI in Partnering: current uses and emerging program impact
• Partner Consolidation: trend or temporary blip?

	Host Diane Krakora, Principal at PartnerPath
	Guest Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems at Omdia