How To Manage Multiple channel models

Channel partners business models, priorities and needs can vary widely. There is not a "one model fits them all" option for your partner program. Some partners resell. Some only refer. Some bundle. Some only consult.

Listen to PartnerPath CEO Diane Krakora and special guest Darren Bibby, AVP Channel Strategy and Programs at DocuSign discuss how to manage multiple types of partners while keeping complexity out of your programs.  We touched on:

  • Difference between engagement and transaction models
  • How cloud computing changes the channel
  • How to juggle multiple engagement structures
  • When to leverage distribution partners

Diane-Krakora.jpg Host Diane Krakora, CEO at PartnerPath
Darren-Bibby-120.jpg Panelist Darren Bibby, AVP Channel Strategy And Programs at DocuSign

Many Models!


Actionable Assessments

“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP